Senior Manager, Growth Marketing

About the Role

Do you thrive in a dynamic environment and love working across multiple brands? Havenly Brands is looking for a Senior Manager, Growth Marketing to lead all digital and offline customer acquisition across our family of seven brands: Havenly, Interior Define, The Inside, Burrow, The Citizenry, The Expert, and St. Frank.

Responsibilities

• Full ownership of digital acquisition channels — paid search, paid social, YouTube, display, and support of offline channels including print (catalog, direct mail) and CTV
• Channel strategy and budget allocation across all seven Havenly Brands properties, each with distinct acquisition targets, conversion events, and funnel dynamics
• Organic growth channels including SEO, working in close partnership with data, brand, and product teams to support a holistic strategy
• Day-to-day management and development of a team of four to five performance marketers
• Campaign-level reporting, insight generation, and performance narratives delivered on a consistent cadence
• Vendor and platform relationships — Google, Meta, and beyond
• Hit acquisition volume targets and ROAS/efficiency targets simultaneously across the portfolio — knowing when to push growth and when to pull back
• Partner with data on a channel testing roadmap that generates real, actionable signal
• Deploy AI tools (Claude and platform-native AI features) across every part of the workflow: analysis, briefing, reporting, optimization
• Leverage various analytics tools (e.g., Rockerbox, GA4, Looker, and Snowflake) to understand true channel performance and attribution across a complex multi-brand stack
• Creative strategy and testing roadmap in partnership with our heads of Brand and Creative — briefing, iteration cadence, and performance feedback loops across all channels
• Partner closely with Brand, Creative, Data & Analytics, Merchandising, and Product to ensure acquisition strategy is connected to the full customer experience

Requirements

• 7+ years in performance or growth marketing, with at least 3 years managing multi-channel acquisition programs
• Experience managing acquisition across multiple brands, business lines, or conversion events — ideally including longer lead funnels where purchase isn't the only success metric
• Deep hands-on experience in paid search and paid social; exposure to offline channels (print, CTV)
• Managed $30-50M+ in performance marketing budget
• Fluency with Agentic AI tools as a genuine performance and workflow accelerator
• Proven ability to manage and develop a team of performance marketers; you lead by example and make your team better
• Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution models and testing frameworks and know when to utilize them
• DTC e-commerce background required; home or other high-consideration category experience a plus
• Familiarity with SEO strategy and the role organic plays in a full-funnel acquisition mix
• Experience working in both high-growth and efficiency-focused environments — you've operated in both modes and know how to shift between them

About You

• You’re customer first: you understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving results
• You're energized by complexity: multiple brands, multiple funnels, multiple goals don't intimidate you
• You believe AI is changing this job fast, and you're already ahead of the curve
• You're a builder: you've built programs from scratch and you know what "good" looks like
• You're as comfortable in a spreadsheet as you are in a strategy deck
• You lead with data but make decisions: you don't hide behind analysis
• You make your team better: you develop people, give real feedback, and create a culture of high performance and learning
• You relentlessly prioritize: You know what is important and what can wait, and align your time, your team's time, and your partners accordingly
• You’re a strong communicator and systems thinker, translating data/technical insights into actions that are communicated and implemented from executive level to coordinators

Benefits

• Generous compensation
• PTO and volunteer days off
• Health benefits (Medical, Dental, Vision, Disability)
• 401(k) with company match
• Paid parental leave
• Havenly-specific perks: free design services, furniture discounts, and merchandise/anniversary credits

Location: On-site in our Denver, CO office. Applicants must be currently authorized to work in the United States on a full-time basis.