Senior Manager, Go-to-Market Growth Strategy

GTM Strategy Integration and Translation

Synthesize inputs from Product Marketing and GTM Analytics to define clear, actionable Sales strategies.

Translate value propositions, segmentation, and opportunity sizing into focused direction for the Sales organization.

Ensure alignment between product intent, market opportunity, and Sales execution priorities.

Sales Play and Motion Design

Define how Sales behavior must change to deliver growth across key initiatives.

Design repeatable Sales strategies that clarify target dealers, outreach approach, and required field actions.

Translate product positioning into clear messaging frameworks for Sales teams to use in dealer interactions.

Sales Prioritization and Focus

Define where Sales should spend time across segments, initiatives, and dealer opportunities.

Establish prioritization frameworks that guide resource allocation and field focus.

Ensure Sales is not overloaded with competing priorities and that initiatives are sequenced for maximum impact.

Segmentation Deployment

Partner with GTM Analytics to validate segmentation logic and opportunity sizing.

Translate segmentation into clear Sales strategies, including dealer prioritization and reason code frameworks.

Define requirements for CRM workflows needed to operationalize segmentation in the field.

Product Launch Strategy (Sales Layer)

Partner with Product Marketing to translate product value propositions into Sales strategies.

Define targeting, sequencing, and Sales strategies for key product and pricing initiatives, including DealerTrack, Franchise Comeback, and DVM.

Participate in CVTs to ensure alignment between product development and Sales strategy.

Execution Alignment and Accountability

Partner with Sales Enablement to ensure Sales strategies are clearly operationalized and executed in the field.

Align on rollout approaches, expectations, and execution requirements for each initiative.

Monitor adoption and identify execution gaps, risks, and inconsistencies.

Drive accountability by escalating issues, providing feedback, and recommending adjustments to improve performance.

Measurement and Performance Improvement

Define success metrics for Sales strategies, including adoption, behavior change, and revenue impact.

Partner with GTM Analytics and Sales Enablement to evaluate performance and identify insights.

Continuously refine strategies based on field results and feedback.

Cross-Functional Collaboration

Partner closely with Sales leadership, Product Marketing, GTM Analytics, and Sales Enablement to ensure alignment.

Drive clarity and alignment across teams working on complex, cross-functional initiatives.

Influence decision-making and resolve ambiguity to ensure strategies are actionable and effective.

Requirements

• Bachelor’s degree in Business, Marketing, Economics, Strategy, or a related field.
• 4–8 years of experience in strategy consulting, GTM strategy, product marketing, or a related role.
• Experience working with or alongside Sales organizations in a B2B environment.
• Demonstrated experience translating strategy into execution-oriented plans.
• Familiarity with CRM systems, analytics tools, and GTM operating models is a plus.