Senior Manager, Global Market Development – New Product Commercialization Excellence

New Product Commercialization Strategy & Launch Excellence

Own global NPI go-to-market commercialization strategy, planning and execution rigor for protein and cell analysis business.
Lead cross-functional launch readiness in partnership with Product Management, Program management, R&D, Regional Marketing and Commercial teams.
Ensure completion of all stage-gate marketing deliverables.
Develop: Global launch playbooks, Value propositions and messaging hierarchies, Sales enablement tools and training materials, Launch campaign toolkits for regional deployment.
Establish launch KPIs and post-launch performance dashboards.
Drive continuous improvement of launch effectiveness and time-to-revenue.

Demand Generation & Channel Optimization

Develop and execute integrated global campaigns across:
Digital (SEM, SEO, display, video, social)
Email automation
Web and content marketing
Trade shows and scientific events
Optimize channel mix to maximize ROI and funnel acceleration.
Establish and manage campaign performance dashboards.
Translate analytics into tactical adjustments to achieve revenue targets.
Manage regional advertising and promotional budgets within approved AOP.

Market Analytics & Insights

Gather and synthesize Voice of Customer (VOC) and Voice of Sales (VOS).
Provide actionable insights to refine segmentation and campaign strategy.
Support revenue forecasting for owned programs.

People Leadership & Cross-Functional Influence

Lead and develop a team of marketing professionals.
Drive accountability, professional growth, and performance rigor.
Influence across Product Management, R&D, Sales, Pricing, and Regional Marketing.
Operate effectively within a highly matrixed global environment.
Present marketing strategies and results to senior leadership.