Senior Manager, Global Market Development – New Product Commercialization Excellence
New Product Commercialization Strategy & Launch Excellence
Own global NPI go-to-market commercialization strategy, planning and execution rigor for protein and cell analysis business.
Lead cross-functional launch readiness in partnership with Product Management, Program management, R&D, Regional Marketing and Commercial teams.
Ensure completion of all stage-gate marketing deliverables.
Develop: Global launch playbooks, Value propositions and messaging hierarchies, Sales enablement tools and training materials, Launch campaign toolkits for regional deployment.
Establish launch KPIs and post-launch performance dashboards.
Drive continuous improvement of launch effectiveness and time-to-revenue.
Demand Generation & Channel Optimization
Develop and execute integrated global campaigns across:
Digital (SEM, SEO, display, video, social)
Email automation
Web and content marketing
Trade shows and scientific events
Optimize channel mix to maximize ROI and funnel acceleration.
Establish and manage campaign performance dashboards.
Translate analytics into tactical adjustments to achieve revenue targets.
Manage regional advertising and promotional budgets within approved AOP.
Market Analytics & Insights
Gather and synthesize Voice of Customer (VOC) and Voice of Sales (VOS).
Provide actionable insights to refine segmentation and campaign strategy.
Support revenue forecasting for owned programs.
People Leadership & Cross-Functional Influence
Lead and develop a team of marketing professionals.
Drive accountability, professional growth, and performance rigor.
Influence across Product Management, R&D, Sales, Pricing, and Regional Marketing.
Operate effectively within a highly matrixed global environment.
Present marketing strategies and results to senior leadership.
Qualifications
Education: Bachelor’s degree in Biology, Biochemistry, Cell Biology, Marketing, Business, or related field, Advanced degree preferred.
Experience: 10+ years in market development or strategic marketing within life sciences, Demonstrated product commercialization and NPI leadership experience, Experience commercializing/launching instruments, reagents, and/or consumables, 3+ years people management experience, Strong digital marketing expertise with measurable campaign impact, Proven ability to translate analytics into revenue-driving decisions.
Compensation And Benefits
The salary range estimated for this position based in California is $130,000.00–$175,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.
We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount.