Senior Manager, Global Event Strategy & Experiences

About the role

The Senior Manager, Global Events & Experiences will lead the strategic planning of WD’s Tier-1 global industry events and experiential programs, ensuring WD’s leadership in the AI-driven data economy is showcased through high-impact brand experiences.

Responsibilities

• Set the strategic direction for WD’s presence at Tier-1 global technology events and conferences
• Develop integrated pre-event, at-event, and post-event marketing strategies in partnership with Corporate Marketing, Product Marketing, Communications, Digital, Customer Marketing, and Sales
• Serve as the steward of WD's event narrative, ensuring a consistent brand experience across regions, audiences, executive presentations, booths, customer engagements, and ecosystem activations
• Lead planning of WD’s presence at Tier-1 global technology events, demonstrating WD’s role as the storage foundation of the AI-driven data economy through messaging, experiences, and executive engagement
• Design frameworks and principles guiding experiential programs and translating WD’s enterprise narrative into visible proof points across AI infrastructure, data innovation, and hyperscale ecosystems
• Partner with regional and channel teams responsible for execution resources and delivery
• Coordinate cross-functional alignment across Product Marketing, Sales, Regional Marketing, Communications, Brand, and executive stakeholders around shared event objectives
• Capture strategic content and insights from events in partnership with Customer Marketing and Communications teams
• Define success metrics and business KPIs for strategic events, measuring brand impact, customer engagement, executive influence, and organizational learnings to continuously improve future programs
• Build scalable processes and operational frameworks to support the future growth of WD's global events function

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
• 10+ years of experience working in enterprise IT, AI infrastructure, cloud platforms, or data infrastructure markets
• Familiarity with major industry conferences such as AI infrastructure, hyperscale, or enterprise technology events
• Proven track record managing large-scale global industry conferences and brand activations
• Experience managing agencies, vendors, and complex event production environments
• Strong cross-functional collaboration across marketing, sales, and executive stakeholders
• Strategic thinker with exceptional executive presence and the ability to influence cross-functional stakeholders without direct authority
• Skilled verbal and written communicator
• Self-motivated and adaptable in a fast-paced environment

Qualifications

• Strategic thinker with exceptional executive presence and the ability to influence cross-functional stakeholders without direct authority
• Skilled verbal and written communicator
• Self-motivated and adaptable in a fast-paced environment

Skills

• Strategic thinker with exceptional executive presence and the ability to influence cross-functional stakeholders without direct authority
• Skilled verbal and written communicator
• Self-motivated and adaptable in a fast-paced environment

Benefits

• Comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan

Pay

Compensation details are provided in the "Compensation & Benefits Details" section.

Schedule

Details about the schedule are provided in the "Compensation & Benefits Details" section.