Senior Manager, GaaS Community

Job Summary

Duties And Responsibilities

Qualifications

Skills

Benefits

Pay

Schedule

The Senior Community Manager will lead external product communication, community engagement, and marketing efforts for SEGA Japan Studios’ GaaS (Games-as-a-Service) titles. This role requires close collaboration with SEGA of America's social and community teams, the broader marketing organization, and cross-functional partners across the company.

• Define and develop the brand voice and personality for GaaS titles, including Persona5: The Phantom X, HATSUNE MIKU: COLORFUL STAGE!, and upcoming unannounced projects.
• Collaborate with SEGA of America, SEGA of Japan, IP holders and development teams and international teams to develop globally integrated and innovative community campaigns that are aligned with strategic and financial objectives.
• Develop, maintain, and oversee the social content roadmap calendar, ensuring promotional efforts are strategically aligned.
• Manage all community and social channels for assigned products, including social media platforms (Meta, Instagram, Twitter, TikTok, YouTube), forums (Reddit, Discord, owned forums) and 1st party community hub.
• Identify needs, problems, common opinions, and end-user sentiment through official community channels and social media, providing meaningful reporting to management.
• Analyze and report KPI metrics related to community sentiment and social engagement, using data to drive improvement, optimization, and innovation.
• Drive audience growth, viewership, and concurrency on Twitch and YouTube.
• Represent the voice of the game and developer to players across social and community channels.
• Own and manage the social and community budget across the assigned portfolio, allocating resources to meet operating objectives.

Qualifications:

• Bachelor’s degree or equivalent experience in communication, marketing, or a related field.
• Typically has 8+ years of experience in community management, social media marketing or fan-focused public relations in a related field.
• 3+ years of management experience, including leading teams of 2 or more and overseeing external vendors in community management efforts.
• Avid gamer with a strong understanding of relevant genres, including RPGs, anime-inspired games, and titles centered around Japanese IP.
• Passion for gaming culture and communities, experience or strong interest in the anime or gaming industry/brands is a plus.
• In-depth knowledge of community and content distribution channels, emerging trends, best practices, and their role in community and publishing strategy.
• Exemplary product and brand communications, copywriting, and creative writing skills.
• Exceptional verbal and written communication skills, with the ability to articulate a clear vision across various audiences.
• Ability to tell a compelling story through presentations; proficiency with PowerPoint and/or Excel a strong plus.
• Knowledge of publisher streaming and content creation on streaming and social channels including back-end analysis of metrics and scheduling.
• Organized self-starter, with demonstrated ability to plan and self-manage concurrent content pipelines and programs, while working in a team environment.
• Active engagement with current games industry news with a deep understanding of gamer culture on social media platforms.
• Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines across all duties of the role.
• Experience building new processes and applying best practices a strong plus.
• Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics.
• Proficiency in MS Office and social analytics platforms.
• Proven ability to manage confidential product, business, and trade information with professionalism and discretion.
• Positive, professional, collaborative, and flexible attitude.

Skills:

• Working in-office is an essential function of this position.
• Strong understanding of relevant genres, including RPGs, anime-inspired games, and titles centered around Japanese IP.
• Passion for gaming culture and communities, experience or strong interest in the anime or gaming industry/brands is a plus.
• In-depth knowledge of community and content distribution channels, emerging trends, best practices, and their role in community and publishing strategy.
• Exemplary product and brand communications, copywriting, and creative writing skills.
• Exceptional verbal and written communication skills, with the ability to articulate a clear vision across various audiences.
• Ability to tell a compelling story through presentations; proficiency with PowerPoint and/or Excel a strong plus.
• Knowledge of publisher streaming and content creation on streaming and social channels including back-end analysis of metrics and scheduling.
• Organized self-starter, with demonstrated ability to plan and self-manage concurrent content pipelines and programs, while working in a team environment.
• Active engagement with current games industry news with a deep understanding of gamer culture on social media platforms.
• Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines across all duties of the role.
• Experience building new processes and applying best practices a strong plus.
• Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics.
• Proficiency in MS Office and social analytics platforms.
• Proven ability to manage confidential product, business, and trade information with professionalism and discretion.
• Positive, professional, collaborative, and flexible attitude.

Benefits:

• Working in-office is an essential function of this position.
• Strong understanding of relevant genres, including RPGs, anime-inspired games, and titles centered around Japanese IP.
• Passion for gaming culture and communities, experience or strong interest in the anime or gaming industry/brands is a plus.
• In-depth knowledge of community and content distribution channels, emerging trends, best practices, and their role in community and publishing strategy.
• Exemplary product and brand communications, copywriting, and creative writing skills.
• Exceptional verbal and written communication skills, with the ability to articulate a clear vision across various audiences.
• Ability to tell a compelling story through presentations; proficiency with PowerPoint and/or Excel a strong plus.
• Knowledge of publisher streaming and content creation on streaming and social channels including back-end analysis of metrics and scheduling.
• Organized self-starter, with demonstrated ability to plan and self-manage concurrent content pipelines and programs, while working in a team environment.
• Active engagement with current games industry news with a deep understanding of gamer culture on social media platforms.
• Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines across all duties of the role.
• Experience building new processes and applying best practices a strong plus.
• Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics.
• Proficiency in MS Office and social analytics platforms.
• Proven ability to manage confidential product, business, and trade information with professionalism and discretion.
• Positive, professional, collaborative, and flexible attitude.

Pay:

Details about pay are not specified in the job posting.

Schedule:

Details about the schedule are not specified in the job posting.