Senior Manager, External Communications

About the role

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. The Senior Manager, External Communications will shape the brand's presence across media, culture, and the broader wellness conversation.

Key Responsibilities

• Manage day-to-day consumer-facing communications and storytelling across media and public channels
• Develop and amplify the brand narrative across consumer press, lifestyle outlets, emerging media, and cultural platforms
• Translate brand strategy, campaigns, and partnerships into impactful consumer storytelling opportunities
• Support and execute consumer PR initiatives that drive awareness and engagement
• Manage consumer media outreach, story development, and press opportunities
• Identify culturally relevant moments and media opportunities that position the brand within wellness, health, and lifestyle conversations
• Develop messaging that connects the brand to consumers in a clear, compelling, and culturally relevant way
• Ensure consistency of brand narrative across media opportunities, partnerships, and brand moments
• Partner closely with brand, marketing, partnerships, and talent teams to support campaigns and launches
• Build and maintain relationships with key consumer, business, lifestyle, and wellness media
• Support press strategy for partnerships, events, and brand activations
• Support management of external PR agencies and help guide day-to-day priorities
• Collaborate closely with agency teams to drive consumer coverage and storytelling opportunities
• Partner closely with the Head of PR & External Communications to align consumer messaging with the broader corporate narrative and company priorities

Qualifications

• 8+ years experience in public relations, external and consumer communications, or brand storytelling
• Strong background in consumer PR, lifestyle media, and brand communications
• Proven ability to generate impactful media coverage and culturally relevant storytelling opportunities
• Exceptional verbal, writing, messaging, and storytelling skills
• Experience partnering closely with marketing, brand, partnerships, and social teams
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Strategic thinker combined with hands-on execution and attention to detail
• Comfortable operating in fast-paced, high-visibility environments

Benefits

This role is also eligible for a comprehensive benefits package and annual bonus program. US Pay Range: $130,000 - $145,000 USD.

Company Information

WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance. WeightWatchers is committed to cultivating a diverse and inclusive workplace and is an equal opportunity employer.