Senior Manager, External Communications
7-Eleven · Irving, TX · 2 wk ago
MarketingFull-time
Key Duties & Responsibilities
- Lead the development and execution of an external communications strategy that supports all of 7-Eleven, Inc.’s banners and brands – including 7-Eleven, Speedway, Stripes, Laredo Taco Company, and Raise the Roost.
- Drive brand visibility, strengthen reputation, and influence consumer behavior through innovative earned media strategies that generate measurable impact.
- Serve as a trusted advisor to senior leadership, delivering strategic counsel and communications that align with organizational priorities and amplify our external voice.
- Collaborate across functions to uncover compelling narratives, proactively identifying storytelling opportunities tied to key initiatives such as fresh food, private brands, proprietary beverages, and 7NOW Delivery.
- Safeguard the brand by leading proactive and responsive crisis communications strategies that mitigate reputational risk.
- Elevate and drive reappraisal of the brand through thought leadership strategies, establishing executives as thought leaders in their respective fields through speaking engagement opportunities and media interviews.
- Build and execute proactive awards strategies promoting both the brand and the exceptional talent behind the brand.
- Guide best-in-class external communications channel management of the newswire, company website and more.
- Partner with global teams to deliver cohesive media relations strategies, ensuring alignment across international markets.
- Lead with a data-driven and outcomes-focused mindset to maximize effectiveness and output of team against corporate priorities.
Qualifications & Skills
- 10+ years of corporate communications experience
- Proven leadership experience with an ability to manage an internal team as well as external agencies and contractors
- Strategic understanding of current and emerging communication needs, channel management, planning and utilization in corporate environment
- Strong, clear and concise communication and writing skills
- Exceptional attention to detail, time management and prioritization skills
- Proficiency in Microsoft PowerPoint, Excel and other Microsoft Office applications
- Previous QSR, Retail or Franchisee experience a plus
Education And Experience
- Education: Bachelors/4-year degree (public relations, communications, journalism, or business preferred)
- Years of Relevant Work Experience: 10+
- Years of Management Experience: 2-3 years