Senior Manager, eCommerce Marketing & Growth- Starter
G-III Apparel Group · New York, NY · 3 wk ago
On-siteMarketing$100k–$140k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually we have sections: About G-III Apparel Group (company description) maybe not needed? The instructions: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones.
We need to extract substantive content: location, department, reports to, about G-III (company description), position summary, key responsibilities (list), who you are (qualities), qualifications (list), what we offer (benefits, salary range). Also note about G-III Apparel Group, Ltd. description maybe duplicate of earlier about G-III; we can keep one.
We need to decide sections: Could have "About the role" (position summary), "Responsibilities" (key responsibilities), "Qualifications" (qualifications + who you are maybe), "Benefits" (what we offer), "Pay" (salary range). Also maybe "About the company" but not in list; but we could include as a paragraph under maybe "About G-III Apparel Group". However instructions only list example headings; we can use others if needed? It says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but likely they expect those. We can include "About G-III" as a paragraph maybe under "About the role"? But better to have a short paragraph about company as part of position summary? The position summary already includes some about G-III? Actually there is a separate "About G-III Apparel Group" paragraph before position summary. We could incorporate that into a brief intro paragraph before responsibilities. Since we must preserve all substantive info, we need to include that company description. Could put it in a
before any heading, or under a heading like "About the company". But not in the list; but maybe acceptable. However they said "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." This suggests we should stick to those headings; but we can also have other headings if needed? Safer to follow the examples: we can put company description under "About the role" as part of the role description? Might be okay.
We need to avoid boilerplate: EEO, equal opportunity, etc. Remove duplicated lines. Also remove "Please note that the foregoing compensation information is a good-faith assessment..." maybe keep? It's substantive about pay range but it's a note; we could keep as part of Pay section. Also "G-III Apparel Group is an Equal Opportunity Employer..." is boilerplate EEO; remove.
Also "About G-III Apparel Group, Ltd. | www.g-iii.com" and following paragraph about owned brands etc. That's substantive about company; we should keep.
Thus sections:
- About the role: includes location, department, reports to, position summary, maybe company description? Could be separate "About the company". But we can incorporate location etc in a short paragraph before responsibilities.
Better: Have a heading "About the role" with paragraph containing location, department, reports to, position summary, and company overview.
Then "Responsibilities": list of key responsibilities.
Then "Qualifications": includes "Who You Are" (traits) and "Qualifications" (education, experience). Could combine.
Then "Benefits": list from "What We Offer" (competitive salary, comprehensive benefits including medical, dental, vision, 401(k), PTO and company holidays, employee discounts). Also maybe note about salary range? Actually salary range is Pay.
Then "Pay": salary range $100,000 – $140,000 per year.
We should not include Schedule (not mentioned). Not include Skills (not separate). Not include Requirements (maybe covered in Qualifications). Avoid filler.
Now produce HTML: use for each section heading. Inside, use
for prose,
- for lists.
We need to preserve all substantive information: ensure we don't lose any details.
Let's extract details:
Location: New York City, Midtown Manhattan – Fashion District (On-Site)
Department: Starter
Reports To: Senior Director of Marketing – Starter / Sports & Lifestyle
About G-III Apparel Group: paragraph: "G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry."
Position Summary: "We are seeking a commercially minded and results-driven Senior Manager, eCommerce Marketing & Growth to lead the marketing and commercial point of view for digital commerce across G-III’s Sports & Lifestyle portfolio, with an initial primary focus on Starter.
This role will translate brand strategy, product opportunities, new licenses, league moments, and seasonal priorities into an integrated digital commerce plan across website content, CRM/email, paid media, SEO, and emerging social commerce opportunities. Sitting within the Marketing team, this role will own digital commerce marketing priorities and partner closely with the existing eCommerce team on execution. The eCommerce team will retain responsibility for platform operations, product setup, fulfillment, and core site administration.
The ideal candidate is commercially minded, highly organized, analytical, and comfortable influencing across Marketing, eCommerce, Merchandising, Creative, Performance Media, agencies, and cross-functional partners."
Key Responsibilities (list):
- Own the digital commerce marketing point of view and growth priorities for Starter, with the opportunity to apply the same capabilities across additional Sports & Lifestyle brands, such as Pro Player, as the function develops.
- Own the integrated digital commerce calendar across homepage, email/CRM, paid media, product launches, league moments, promotional windows, and key brand storytelling moments.
- Translate new licenses, product opportunities, league moments, and seasonal priorities into clear digital commerce requirements across website content, CRM, paid media, SEO, and social commerce.
- Partner with the existing eCommerce team to translate marketing and commercial priorities into site execution while maintaining clear separation from backend site operations, product setup, fulfillment, and platform administration.
- Use consumer, site, and performance insights to recommend assortment opportunities, product priorities, exclusives, and future digital needs to Merchandising and Product teams.
- Set commercial priorities and briefing needs across paid search, paid social, affiliate, and other growth channels, partnering with internal performance teams and agencies on activation, optimization, and performance readouts.
- Partner with the CRM team on the marketing roadmap, including campaign calendars, lifecycle opportunities, segmentation recommendations, testing priorities, retention ideas, and performance analysis.
- Evaluate and help develop emerging social commerce opportunities, including TikTok Shop, creator and affiliate commerce, shoppable content, and other evolving digital commerce models.
- Partner with Creative, Social, agency, and cross-functional teams to ensure digital commerce needs and commercial priorities are reflected in campaign and content planning.
- Analyze digital performance using tools such as GA4, Shopify reporting, Klaviyo, and agency dashboards.
- Develop clear business readouts and recommendations for Marketing leadership, turning performance data into actionable commercial decisions.
- Monitor digital commerce trends, competitive activity, SEO opportunities, and emerging consumer behavior to inform future planning.
Who You Are (traits):
- A commercially minded digital marketer who understands how brand, product, content, CRM, and performance channels work together to drive eCommerce growth.
- Comfortable owning a point of view and influencing execution even when the underlying functions sit across multiple teams.
- A strong cross-functional partner who can establish priorities, create clarity, and move work forward without directly owning every function.
- Highly organized and comfortable managing integrated calendars, priorities, inputs, and deadlines.
- Analytical and practical, with the ability to turn data into clear recommendations and action.
Qualifications:
- Bachelor’s degree required.
- 5–7 years of experience in eCommerce marketing, digital commerce, digital marketing, DTC growth, or related roles.
- Experience working across site content, CRM/email, paid media, SEO, digital merchandising, and/or social commerce.
- Strong understanding of digital commerce, customer journeys, product storytelling, and online marketing channels.
- Experience with Shopify, GA4, Klaviyo or similar CRM/email platforms, and agency reporting tools preferred.
- Experience in apparel, licensed sports, lifestyle, fashion, or consumer brands preferred.
- Ability to manage multiple priorities and translate business needs into clear digital action plans.
What We Offer:
- Competitive salary
- Comprehensive benefits including medical, dental, vision, and 401(k)
- PTO and company holidays
- Employee discounts
Pay: The pay range for this position is: $100,000 – $140,000 per year.
Also note: "Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law." Could be included as a note under Pay.
We should not include EEO boilerplate.
Also there is a duplicated "About G-III Apparel Group" later with owned brands list. That's substantive; we should include that as well. It appears after the EEO line: "About G-III Apparel Group, Ltd. | www.g-iii.com G-III's owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., G-III Sports and more. G-III has fashion licenses under Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi's, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands."
We need to preserve that. Could add under "About the role" or a separate "About the company" section. Since we have no heading for company, maybe we can add a paragraph under "About the role" after position summary.
Thus "About the role" section will contain location, department, reports to, company description (first paragraph), position summary, and second company description (owned brands). That's a lot but okay.
We must not repeat job title as heading; we aren't.
Now produce HTML.
Structure:
About the role
Location: New York City, Midtown Manhattan – Fashion District (On‑Site). Department: Starter. Reports To: Senior Director of Marketing – Starter / Sports & Lifestyle.
G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought‑after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to extract substantive content: location, department, reports to, about G-III (company description), position summary, key responsibilities (list), who you are (qualities), qualifications (list), what we offer (benefits, salary range). Also note about G-III Apparel Group, Ltd. description maybe duplicate of earlier about G-III; we can keep one. We need to decide sections: Could have "About the role" (position summary), "Responsibilities" (key responsibilities), "Qualifications" (qualifications + who you are maybe), "Benefits" (what we offer), "Pay" (salary range). Also maybe "About the company" but not in list; but we could include as a paragraph under maybe "About G-III Apparel Group". However instructions only list example headings; we can use others if needed? It says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but likely they expect those. We can include "About G-III" as a paragraph maybe under "About the role"? But better to have a short paragraph about company as part of position summary? The position summary already includes some about G-III? Actually there is a separate "About G-III Apparel Group" paragraph before position summary. We could incorporate that into a brief intro paragraph before responsibilities. Since we must preserve all substantive info, we need to include that company description. Could put it in a
before any heading, or under a heading like "About the company". But not in the list; but maybe acceptable. However they said "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." This suggests we should stick to those headings; but we can also have other headings if needed? Safer to follow the examples: we can put company description under "About the role" as part of the role description? Might be okay.
We need to avoid boilerplate: EEO, equal opportunity, etc. Remove duplicated lines. Also remove "Please note that the foregoing compensation information is a good-faith assessment..." maybe keep? It's substantive about pay range but it's a note; we could keep as part of Pay section. Also "G-III Apparel Group is an Equal Opportunity Employer..." is boilerplate EEO; remove.
Also "About G-III Apparel Group, Ltd. | www.g-iii.com" and following paragraph about owned brands etc. That's substantive about company; we should keep.
Thus sections:
- About the role: includes location, department, reports to, position summary, maybe company description? Could be separate "About the company". But we can incorporate location etc in a short paragraph before responsibilities.
Better: Have a heading "About the role" with paragraph containing location, department, reports to, position summary, and company overview.
Then "Responsibilities": list of key responsibilities.
Then "Qualifications": includes "Who You Are" (traits) and "Qualifications" (education, experience). Could combine.
Then "Benefits": list from "What We Offer" (competitive salary, comprehensive benefits including medical, dental, vision, 401(k), PTO and company holidays, employee discounts). Also maybe note about salary range? Actually salary range is Pay.
Then "Pay": salary range $100,000 – $140,000 per year.
We should not include Schedule (not mentioned). Not include Skills (not separate). Not include Requirements (maybe covered in Qualifications). Avoid filler.
Now produce HTML: use for each section heading. Inside, use
for prose,
- for lists.
We need to preserve all substantive information: ensure we don't lose any details.
Let's extract details:
Location: New York City, Midtown Manhattan – Fashion District (On-Site)
Department: Starter
Reports To: Senior Director of Marketing – Starter / Sports & Lifestyle
About G-III Apparel Group: paragraph: "G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry."
Position Summary: "We are seeking a commercially minded and results-driven Senior Manager, eCommerce Marketing & Growth to lead the marketing and commercial point of view for digital commerce across G-III’s Sports & Lifestyle portfolio, with an initial primary focus on Starter.
This role will translate brand strategy, product opportunities, new licenses, league moments, and seasonal priorities into an integrated digital commerce plan across website content, CRM/email, paid media, SEO, and emerging social commerce opportunities. Sitting within the Marketing team, this role will own digital commerce marketing priorities and partner closely with the existing eCommerce team on execution. The eCommerce team will retain responsibility for platform operations, product setup, fulfillment, and core site administration.
The ideal candidate is commercially minded, highly organized, analytical, and comfortable influencing across Marketing, eCommerce, Merchandising, Creative, Performance Media, agencies, and cross-functional partners."
Key Responsibilities (list):
- Own the digital commerce marketing point of view and growth priorities for Starter, with the opportunity to apply the same capabilities across additional Sports & Lifestyle brands, such as Pro Player, as the function develops.
- Own the integrated digital commerce calendar across homepage, email/CRM, paid media, product launches, league moments, promotional windows, and key brand storytelling moments.
- Translate new licenses, product opportunities, league moments, and seasonal priorities into clear digital commerce requirements across website content, CRM, paid media, SEO, and social commerce.
- Partner with the existing eCommerce team to translate marketing and commercial priorities into site execution while maintaining clear separation from backend site operations, product setup, fulfillment, and platform administration.
- Use consumer, site, and performance insights to recommend assortment opportunities, product priorities, exclusives, and future digital needs to Merchandising and Product teams.
- Set commercial priorities and briefing needs across paid search, paid social, affiliate, and other growth channels, partnering with internal performance teams and agencies on activation, optimization, and performance readouts.
- Partner with the CRM team on the marketing roadmap, including campaign calendars, lifecycle opportunities, segmentation recommendations, testing priorities, retention ideas, and performance analysis.
- Evaluate and help develop emerging social commerce opportunities, including TikTok Shop, creator and affiliate commerce, shoppable content, and other evolving digital commerce models.
- Partner with Creative, Social, agency, and cross-functional teams to ensure digital commerce needs and commercial priorities are reflected in campaign and content planning.
- Analyze digital performance using tools such as GA4, Shopify reporting, Klaviyo, and agency dashboards.
- Develop clear business readouts and recommendations for Marketing leadership, turning performance data into actionable commercial decisions.
- Monitor digital commerce trends, competitive activity, SEO opportunities, and emerging consumer behavior to inform future planning.
Who You Are (traits):
- A commercially minded digital marketer who understands how brand, product, content, CRM, and performance channels work together to drive eCommerce growth.
- Comfortable owning a point of view and influencing execution even when the underlying functions sit across multiple teams.
- A strong cross-functional partner who can establish priorities, create clarity, and move work forward without directly owning every function.
- Highly organized and comfortable managing integrated calendars, priorities, inputs, and deadlines.
- Analytical and practical, with the ability to turn data into clear recommendations and action.
Qualifications:
- Bachelor’s degree required.
- 5–7 years of experience in eCommerce marketing, digital commerce, digital marketing, DTC growth, or related roles.
- Experience working across site content, CRM/email, paid media, SEO, digital merchandising, and/or social commerce.
- Strong understanding of digital commerce, customer journeys, product storytelling, and online marketing channels.
- Experience with Shopify, GA4, Klaviyo or similar CRM/email platforms, and agency reporting tools preferred.
- Experience in apparel, licensed sports, lifestyle, fashion, or consumer brands preferred.
- Ability to manage multiple priorities and translate business needs into clear digital action plans.
What We Offer:
- Competitive salary
- Comprehensive benefits including medical, dental, vision, and 401(k)
- PTO and company holidays
- Employee discounts
Pay: The pay range for this position is: $100,000 – $140,000 per year.
Also note: "Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law." Could be included as a note under Pay.
We should not include EEO boilerplate.
Also there is a duplicated "About G-III Apparel Group" later with owned brands list. That's substantive; we should include that as well. It appears after the EEO line: "About G-III Apparel Group, Ltd. | www.g-iii.com G-III's owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., G-III Sports and more. G-III has fashion licenses under Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi's, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands."
We need to preserve that. Could add under "About the role" or a separate "About the company" section. Since we have no heading for company, maybe we can add a paragraph under "About the role" after position summary.
Thus "About the role" section will contain location, department, reports to, company description (first paragraph), position summary, and second company description (owned brands). That's a lot but okay.
We must not repeat job title as heading; we aren't.
Now produce HTML.
Structure:
About the role
Location: New York City, Midtown Manhattan – Fashion District (On‑Site). Department: Starter. Reports To: Senior Director of Marketing – Starter / Sports & Lifestyle.
G-III excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought‑after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.