Senior Manager, Earned Social

About the role

The Senior Manager, Earned Social owns the strategy for growing Dermalogica Professional Skin Care Providers community and scaling Dermalogica Earned Media Value (EMV).

Responsibilities

• Own the strategy for scaling Dermalogica Earned Media Value: setting targets, priorities, and the roadmap to grow earned media.
• Drive net-new community growth: define how we discover, activate, and convert new advocates into consistent earned content that scales EMV.
• Translate EMV goals into a clear activation strategy and quarterly plans that the coordinator team executes.
• Identify new ways of working to scale the community and expand earned reach.
• Deepen Dermalogica PRO's community presence across all social platforms: IG, TikTok, YouTube, Facebook, and emerging platforms.
• Manage the day-to-day relationships with key partners, directing their work against our community strategy and holding them accountable to EMV goals.

Qualifications & Requirements

• At least 5 years’ experience in community, social media, or influencer/advocacy marketing, including proven experience building community strategies that drive Earned Media Value (EMV).
• Demonstrated success growing communities and scaling earned media, with measurable results.
• Prominent people leadership with experience managing and developing junior team members.
• Strong strategic and analytical skills; able to set targets, translate data into strategy, and report results to senior stakeholders.
• Able to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience.
• Experience within the professional skincare landscape and/or a B2B/professional audience is a strong plus.
• Strong interpersonal skills; flexible and adaptable to change.
• Proactive self-starter with strong project management skills; able to think critically and creatively.
• Strong written and verbal communication skills; resourceful, creative problem solver.
• Positive attitude with an excitement for learning and openness to new experiences and challenges.
• Bachelor’s degree in marketing preferred.
• Proficient use of CreatorIQ, Dash Hudson, and other social and influencer marketing platforms.