Senior Manager, E-Commerce Analytics (Remote)

Responsibilities

• Drive e-commerce performance reporting across website traffic, conversion, and revenue – providing regular and ad-hoc analysis that directly informs commercial priorities
• Act as the analytical partner to both the Site Merchandising/Commercial team and the Marketing team, understanding each team’s goals and proactively surfacing the insights that move them forward
• Build and maintain dashboards and reports that are genuinely used – not just built and forgotten – ensuring stakeholders have what they need to make fast, confident decisions with minimal additional analysis required in most use cases
• Analyse customer acquisition, retention, and buying behaviour to identify revenue growth opportunities across the full funnel
• Partner with Marketing to monitor and evaluate marketing channel performance (paid search, social, SEO, email, affiliate, etc) with a commercial lens – not just traffic metrics
• Partner with Site Merchandising to deliver and evolve category and merchandising analysis using internal data and market research tools to support range, pricing, and promotional decisions
• Manage tag management and data layer integrity (TealiumIQ), partnering with Digital Product, Merchandising, and agency teams as needed to ensure clean, complete data collection for all relevant business and technical questions relating to features and buyer behaviour
• Ensure this data is then appropriately and compliantly sent on to relevant analytics tools
• Support the identification and documentation of A/B and multivariate testing opportunities to improve conversion rate, average order value/revenue per visitor, and other measurable commercial and customer-experience metrics to be funneled into A/B testing program

Qualifications

• 5+ years previous e-commerce analytics experience using Google Analytics or equivalent (GA4, Adobe Analytics, Mixpanel, etc.), ideally within a DTC brand, consumer health/wellness, or supporting other high-growth retail business(es)
• 3+ years previous hands-on experience using TealiumiQ or equivalent tag management tool (Adobe Launch, Adobe DTM, or Google Tag Manager)
• Proven track record of commercial impact – you can point to decisions you influenced and the results that followed across Key Performance Indicators (KPIs) including Revenue, Conversion Rate, GM$, Revenue per Visitor
• Strong data visualization skills (Tableau, PowerBI, Looker, Looker Studio)
• SQL proficiency using Snowflake, BigQuery, Redshift, or similar
• Advanced Excel skills; comfortable working with large, imperfect, and incomplete datasets across multiple sources
• Well-developed quantitative skills and analytical thinking
• Ability to deal with ambiguity and a changing environment
• Proven ability to work in a team-oriented environment, remote experience ideal
• Self-directed with strong prioritization skills; thrives without constant direction from above but by working with peers to determine impact and relative importants
• Ability to meet concurrent, rigorous deadlines in a fast-paced environment