Senior Manager, Digital Marketing & Demand Generation

About Lenovo

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high-performance computing, and software-defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

About the Role

We are seeking a strategic, data-driven digital marketing leader to accelerate growth across our North America business. This individual will lead our digital marketing strategy, demand generation initiatives for eCommerce, and in-house paid media team to drive measurable business outcomes across eCommerce and brand growth. Reporting directly to the Marketing Director, North America, this role is responsible for developing and executing integrated digital marketing programs that increase customer acquisition, improve conversion, and enhance brand recognition. The ideal candidate combines strong analytical capabilities with hands-on digital marketing expertise and proven people leadership experience.

Responsibilities

• Digital Strategy & Growth
  • Develop and execute the North America digital marketing strategy aligned with business and brand objectives.
  • Own digital performance across eCommerce, lead generation, customer acquisition, and conversion optimization.
  • Identify new digital growth opportunities across paid, owned, and earned channels.
  • Partner with Sales, eCommerce, Product Marketing, and Brand teams to deliver integrated marketing programs.
  • Develop the digital plans for new product launches across our platforms.
  • Support customer accounts to evaluate and recommend digital co-marketing investments.
• Demand Generation
  • Lead end-to-end demand generation strategies that generate qualified leads and support revenue growth through paid channels (media, affiliates), CRM, and web optimizations.
  • Optimize customer acquisition funnels through continuous testing and experimentation on motorola.com.
  • Improve lead quality, conversion rates, and marketing contribution to the pipeline.
  • Lead our CRM to drive a full consumer cycle from lead generation to retention strategies.
  • Collaborate with the eCommerce and Marketing Operations teams to improve sales on motorola.com.
• Paid Media Leadership
  • Lead the in-house paid media team responsible for campaign strategy, execution, and optimization.
  • Oversee investments across multiple media platforms including Google, Meta, retail media, programmatic, YouTube, streaming, and search.
  • Ensure media investments are optimized for efficiency and effectiveness for the brand and the business.
  • Introduce best practices in bidding strategies, audience segmentation, creative testing, and budget allocation.
• Data, Analytics & Performance
  • Establish performance measurement frameworks and KPIs across all digital marketing activities.
  • Leverage analytics tools and dashboards to drive decisions.
  • Build executive dashboards and regularly communicate campaign performance and optimization recommendations with clear rationale and data.
  • Drive a culture of testing, learning, and data-driven decision-making.
  • Empower innovation such as AI in media optimization tools and analytics.
• Team Leadership
  • Lead, coach, and develop leaders while providing leadership across an extended team.
  • Foster collaboration across media, analytics, eCommerce, creative, PR teams, channels, and BTL organization.
  • Champion continuous learning and adoption of emerging digital marketing technologies and AI-enabled tools.
• Cross-Functional Collaboration
  • Partner closely with Marketing Director, Sales Leadership, eCommerce, Integrated Marketing, Brand Team, and Channel Marketing.
  • Ensure alignment between digital investments, brand evolution, and broader business objectives.