Senior Manager, Demand Generation Marketing

About the role

Siro is redefining how field sales teams learn, perform, and win with an AI‑powered platform that automates tedious admin work, gives managers real‑time visibility, and provides executives with predictive insights. Backed by $75M in funding and trusted by leading home‑improvement, retail, hospitality, and automotive brands, Siro is building the future of human‑AI collaboration in sales. We are seeking a Senior Manager of Demand Generation to scale qualified pipeline generation across our Mid‑Market and Enterprise segments.

Responsibilities

• Build and execute account‑driven go‑to‑market strategies to generate qualified pipeline for large enterprise prospects with complex buying processes.
• Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles.
• Own the end‑to‑end demand‑generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage.
• Collaborate closely with Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership.

Requirements

• 6+ years of B2B demand‑generation experience with a proven track record at high‑growth SaaS companies (Seed‑Series C preferred), marketing to Enterprise+ companies.
• Deep experience with account‑based marketing strategies, including account tiering, personalized campaigns, and sales‑marketing alignment for large deal sizes.
• Hands‑on experience across demand‑gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization.
• Strong background in marketing analytics, full‑funnel reporting, and ROI measurement with the ability to present insights to executive leadership.
• Experience with marketing tools and AI‑powered solutions for demand generation, lead scoring, and campaign automation.
• Background scaling demand‑gen programs from early stage to significant pipeline volumes ($100 M+ annually).

Why join Siro?

• High‑impact role leading the transition to enterprise GTM and influencing company trajectory during a pivotal growth phase.
• Ground‑floor opportunity to build and eventually lead a demand‑generation team as the company scales.
• Significant influence on company strategy and resource allocation with executive visibility.

Siro is committed to creating a diverse and inclusive environment where all people feel equally respected and valued. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.