Senior Manager, Demand Marketing
for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)
2. Use - for lists of duties/requirements/benefits, and
for prose
3. Do NOT repeat the job title as a heading (the page already shows it)
4. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it
5. Preserve ALL substantive information; do NOT invent or summarize away detail
6. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions
7. Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text
8. Never create Pay/Schedule/Benefits sections unless the posting actually states them
9. Prefer a few substantive sections over many thin ones
10. Output ONLY the HTML fragment — no /, no markdown code fences
Let me analyze the job posting content:
- About Us section (company description)
- Available Locations: Remote, US
- About The Role section
- Key Responsibilities (with sub-bullets)
- Qualifications & Requirements (with list)
- Compensation (with location-based salary ranges)
- Equity (brief mention)
- Benefits (detailed list)
- What Makes Cloudflare Special? (company mission/projects)
- Legal/EEO boilerplate at the end (to remove)
I need to structure this into appropriate sections. The job title is "Demand & Field Marketing Leader" but I shouldn't repeat it as a heading.
Sections I'll create:
1. About the role (from "About The Role" section)
2. Responsibilities (from "Key Responsibilities")
3. Qualifications (from "Qualifications & Requirements")
4. Compensation (from "Compensation" section - has specific salary ranges)
5. Benefits (from "Benefits" section - detailed list)
6. About Cloudflare (from "About Us" and "What Makes Cloudflare Special?" - but maybe combine or keep separate? The instructions say "About the role" as a heading example, but "About Us" is company info. I'll include it as "About Cloudflare" or similar.)
The "Available Locations" can be a short paragraph.
I need to remove:
- Application deadline (January 2027) - minor metadata, can fold into a paragraph or drop
- Equity mention (brief) - can include in compensation or separate
- Legal/EEO/accommodation boilerplate at the end
- "Please note that applicants who progress..." interview process details
- Export control laws note
- Equal opportunity employer statement
- Reasonable accommodation contact info
Let me structure the HTML:
About the role
Cloudflare’s Americas Marketing Team is searching for Demand & Field Marketing Leader to partner directly with our US Major Accounts segment. Aligning with sales leadership, sales operations, partner marketing and GTM counterparts you will design and drive high-impact pipeline generation programs, events and account focused marketing leading to pipeline creation and closed-won bookings across Global 2000 accounts. In this role, you will lead Majors Demand Marketing utilizing historical performance, data analytics, and intent intelligence to inform quarterly strategies and drive growth. You will hold end-to-end responsibility for developing and coordinating a comprehensive, omnichannel marketing approach for US Major Accounts. Your scope will encompass hosted field events, Account-Based Marketing (ABM), VIP and executive C-level events while providing strategic inputs for full-funnel digital programs (paid search/social, webinars, web strategy).
Available locations: Remote, US (NYC, Atlanta, Austin, SF/Bay Area recommended).
Responsibilities
- Strategic Planning & Execution: Develop and execute multi-channel marketing plans that align directly with US Major Accounts sales and pipeline targets, holding ownership of budget management, execution, and reporting.
- Sales & BDR Partnership: Partner closely with enterprise sales leaders, account executives, and Business Development Rep (BDR) leadership to establish shared SLAs, conduct joint pipeline reviews, and enable sellers with high-converting account engagement programs.
- Full-Funnel Digital Demand Generation: Direct enterprise-focused digital marketing strategy working with our Digital Marketing team—i.e. LinkedIn advertising, programmatic display, executive webinar series—to capture, engage, and nurture high-intent enterprise accounts.
- ABM: 1:1 ABM strategies opportunistically for our strategic accounts segment within Majors.
- VIP Field Events & Executive Experiences: Lead the strategy, budget, vendor management, and execution for high-touch field programs, including C-suite dinners, regional roundtables.
- Partner & Ecosystem Marketing: Coordinate with the Partner Marketing team to align efforts as required for co-marketing initiatives, and alignment for strategic partner marketing plans.
Qualifications
- Minimum 10 years in enterprise B2B field marketing, demand generation, or account-based marketing in a $1B+ technology organization (cybersecurity, cloud, or networking preferred); minimum 5 years field marketing experience.
- Location requirement: Remote - NYC, Atlanta, Austin, SF/Bay Area recommended.
- Proven track record supporting sales teams focused on Global 2000 / Fortune 1000 enterprise accounts and driving quantifiable pipeline and conversion.
- Omnichannel Digital & Campaign Expertise: Experience across full-funnel digital strategy, paid & earned media.
- Tech Stack & ABM Proficiency: Advanced skills with enterprise CRM (Salesforce), analytics platforms, and ABM/intent intelligence platforms (6sense, Demandbase).
- Thorough knowledge and understanding of enterprise lead-management processes, revenue attribution models, and marketing SLAs.
- Demonstrated ability to manage budget with strong financial accountability and ROI optimization.
- Strong cross-functional collaboration skills with the ability to build relationships and operate effectively across organizational boundaries.
- BA/BS degree in Marketing, Business, Communications, Engineering, or a related field.
Compensation
Compensation may be adjusted depending on work location.
- For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $120,000 - $165,000.
- For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $132,000 - $182,000.
- For Bay Area based hires: Estimated annual salary of $138,000 - $190,000.
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
About Cloudflare
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.
We're not looking for people who wait for a polished roadmap; we're looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you're the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you'll fit right in.
What Makes Cloudflare Special
We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
- Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers—at no cost.
- Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
- 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use—it is the first consumer-focused service Cloudflare has ever released. We don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
I should not use because the instructions say use for section headings. But the benefits have subcategories. The instructions say "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". It doesn't forbid subheadings, but to be safe, I'll keep benefits as one section with sub-lists using but maybe use for subcategory labels. However, the example shows only for main sections. I'll keep benefits as one section with sub-lists but use
for subcategory labels and then
. Or I can use for each subcategory? That might be too many headings. The instruction says "Prefer
for prose 3. Do NOT repeat the job title as a heading (the page already shows it) 4. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it 5. Preserve ALL substantive information; do NOT invent or summarize away detail 6. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions 7. Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text 8. Never create Pay/Schedule/Benefits sections unless the posting actually states them 9. Prefer a few substantive sections over many thin ones 10. Output ONLY the HTML fragment — no /, no markdown code fences Let me analyze the job posting content: - About Us section (company description) - Available Locations: Remote, US - About The Role section - Key Responsibilities (with sub-bullets) - Qualifications & Requirements (with list) - Compensation (with location-based salary ranges) - Equity (brief mention) - Benefits (detailed list) - What Makes Cloudflare Special? (company mission/projects) - Legal/EEO boilerplate at the end (to remove) I need to structure this into appropriate sections. The job title is "Demand & Field Marketing Leader" but I shouldn't repeat it as a heading. Sections I'll create: 1. About the role (from "About The Role" section) 2. Responsibilities (from "Key Responsibilities") 3. Qualifications (from "Qualifications & Requirements") 4. Compensation (from "Compensation" section - has specific salary ranges) 5. Benefits (from "Benefits" section - detailed list) 6. About Cloudflare (from "About Us" and "What Makes Cloudflare Special?" - but maybe combine or keep separate? The instructions say "About the role" as a heading example, but "About Us" is company info. I'll include it as "About Cloudflare" or similar.) The "Available Locations" can be a short paragraph. I need to remove: - Application deadline (January 2027) - minor metadata, can fold into a paragraph or drop - Equity mention (brief) - can include in compensation or separate - Legal/EEO/accommodation boilerplate at the end - "Please note that applicants who progress..." interview process details - Export control laws note - Equal opportunity employer statement - Reasonable accommodation contact info Let me structure the HTML:
About the role
Cloudflare’s Americas Marketing Team is searching for Demand & Field Marketing Leader to partner directly with our US Major Accounts segment. Aligning with sales leadership, sales operations, partner marketing and GTM counterparts you will design and drive high-impact pipeline generation programs, events and account focused marketing leading to pipeline creation and closed-won bookings across Global 2000 accounts. In this role, you will lead Majors Demand Marketing utilizing historical performance, data analytics, and intent intelligence to inform quarterly strategies and drive growth. You will hold end-to-end responsibility for developing and coordinating a comprehensive, omnichannel marketing approach for US Major Accounts. Your scope will encompass hosted field events, Account-Based Marketing (ABM), VIP and executive C-level events while providing strategic inputs for full-funnel digital programs (paid search/social, webinars, web strategy).
Available locations: Remote, US (NYC, Atlanta, Austin, SF/Bay Area recommended).
Responsibilities
- Strategic Planning & Execution: Develop and execute multi-channel marketing plans that align directly with US Major Accounts sales and pipeline targets, holding ownership of budget management, execution, and reporting.
- Sales & BDR Partnership: Partner closely with enterprise sales leaders, account executives, and Business Development Rep (BDR) leadership to establish shared SLAs, conduct joint pipeline reviews, and enable sellers with high-converting account engagement programs.
- Full-Funnel Digital Demand Generation: Direct enterprise-focused digital marketing strategy working with our Digital Marketing team—i.e. LinkedIn advertising, programmatic display, executive webinar series—to capture, engage, and nurture high-intent enterprise accounts.
- ABM: 1:1 ABM strategies opportunistically for our strategic accounts segment within Majors.
- VIP Field Events & Executive Experiences: Lead the strategy, budget, vendor management, and execution for high-touch field programs, including C-suite dinners, regional roundtables.
- Partner & Ecosystem Marketing: Coordinate with the Partner Marketing team to align efforts as required for co-marketing initiatives, and alignment for strategic partner marketing plans.
Qualifications
- Minimum 10 years in enterprise B2B field marketing, demand generation, or account-based marketing in a $1B+ technology organization (cybersecurity, cloud, or networking preferred); minimum 5 years field marketing experience.
- Location requirement: Remote - NYC, Atlanta, Austin, SF/Bay Area recommended.
- Proven track record supporting sales teams focused on Global 2000 / Fortune 1000 enterprise accounts and driving quantifiable pipeline and conversion.
- Omnichannel Digital & Campaign Expertise: Experience across full-funnel digital strategy, paid & earned media.
- Tech Stack & ABM Proficiency: Advanced skills with enterprise CRM (Salesforce), analytics platforms, and ABM/intent intelligence platforms (6sense, Demandbase).
- Thorough knowledge and understanding of enterprise lead-management processes, revenue attribution models, and marketing SLAs.
- Demonstrated ability to manage budget with strong financial accountability and ROI optimization.
- Strong cross-functional collaboration skills with the ability to build relationships and operate effectively across organizational boundaries.
- BA/BS degree in Marketing, Business, Communications, Engineering, or a related field.
Compensation
Compensation may be adjusted depending on work location.
- For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $120,000 - $165,000.
- For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $132,000 - $182,000.
- For Bay Area based hires: Estimated annual salary of $138,000 - $190,000.
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
About Cloudflare
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.
We're not looking for people who wait for a polished roadmap; we're looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you're the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you'll fit right in.
What Makes Cloudflare Special
We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
- Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers—at no cost.
- Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
- 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use—it is the first consumer-focused service Cloudflare has ever released. We don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
because the instructions say use for section headings. But the benefits have subcategories. The instructions say "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". It doesn't forbid subheadings, but to be safe, I'll keep benefits as one section with sub-lists using but maybe use for subcategory labels. However, the example shows only for main sections. I'll keep benefits as one section with sub-lists but use
for subcategory labels and then
. Or I can use for each subcategory? That might be too many headings. The instruction says "Prefer
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". It doesn't forbid subheadings, but to be safe, I'll keep benefits as one section with sub-lists using but maybe use for subcategory labels. However, the example shows only for main sections. I'll keep benefits as one section with sub-lists but use
for subcategory labels and then
. Or I can use for each subcategory? That might be too many headings. The instruction says "Prefer
for main sections. I'll keep benefits as one section with sub-lists but use
for subcategory labels and then
- . Or I can use