Senior Manager, Digital Marketing & Content Strategy

At SSA, we're Unapologetically Family — it's who we are and how we show up for each other, for our 90+ cultural attraction partners, and for the more than 100 million guests we welcome each year. We laugh, we celebrate our wins, and we learn from our mistakes together. That family mindset shapes 452 Hospitality, the heartbeat of everything we do: creating special moments of hospitality that have a lasting impact, before, during, and after every guest visit. We bring together admissions, culinary, and retail to shape one seamless guest experience across the full Hospitality Experience Journey. Whether you're looking for your first job, building your career, or bringing years of experience to a new role, you'll be part of a team that values your ideas, supports your growth, and encourages you to make an impact. More than 54% of our leaders are promoted from within — proof that when we say we invest in people, we mean it.

About the role

The Senior Manager, Digital Marketing & Content Strategy leads SSA Group's digital marketing strategy, content strategy, and go-to-market execution across the organization, serving as the connective link between brand strategy, business development, partner marketing, and digital execution. This role owns the planning, development, optimization, and distribution of content that advances SSA's business goals, strengthens brand visibility, and drives engagement with target audiences across cultural attractions and hospitality markets. The Senior Manager operates with a blend of hands-on execution and team leadership — setting content and SEO strategy directly while supervising and developing digital marketing team members who carry out day-to-day production. Their core responsibility is translating SSA's brand and business priorities into a coordinated digital content program that maintains editorial quality and consistency across every channel and audience.

Reports to: Senior Director of Marketing

Responsibilities

Go-to-Market Strategy Leadership

• Partner with marketing leadership to develop and execute SSA's go-to-market strategy.
• Align marketing initiatives with organizational priorities, business development objectives, partner needs, and growth opportunities.
• Support launches of new programs, services, partnerships, initiatives, and strategic campaigns.
• Develop audience, channel, and content recommendations that support awareness, engagement, and business growth.
• Identify opportunities to strengthen SSA's market positioning and competitive differentiation.

Content Strategy & Editorial Leadership

• Own SSA's content strategy across digital channels and marketing initiatives.
• Develop annual and quarterly content plans aligned with business priorities and target industry segments.
• Oversee development of thought leadership, case studies, website content, newsletters, sales collateral, industry one-pagers, blogs, white papers, and other marketing materials.
• Ensure content supports SSA's positioning and broader brand narrative.
• Establish content priorities based on business goals, audience needs, and market opportunities.
• Manage content calendars and publishing schedules.

Content Quality & Brand Governance

• Serve as the primary owner of content quality across all marketing deliverables.
• Ensure consistency in messaging, tone, voice, style, and brand positioning.
• Implement and maintain content review and approval processes.
• Partner with copyediting and subject matter experts to ensure content accuracy and quality.
• Review major marketing assets prior to publication, production, or launch.
• Maintain editorial standards and content governance documentation.

SEO & Organic Growth Strategy

• Develop and implement SEO strategies that improve visibility across search engines and AI-powered search experiences.
• Conduct keyword research, technical SEO reviews, and content optimization initiatives for SSA and partner websites.
• Identify opportunities to improve discoverability of SSA content and thought leadership.
• Monitor organic performance and recommend optimization opportunities.
• Support website architecture and content strategies that strengthen search visibility.

Analytics & Performance Insights

• Utilize Google Analytics, Search Console, SEMrush, HubSpot, and related tools to monitor performance.
• Develop dashboards and reporting that connect digital activity to business outcomes.
• Analyze content performance, website engagement, search visibility, and audience behavior.
• Provide strategic recommendations based on performance data and market trends.
• Support quarterly business reviews and marketing planning processes.

Team Management & Development

• Supervise and support digital marketing team members and contractors.
• Delegate projects and responsibilities based on team priorities and individual strengths.
• Provide coaching, mentorship, and professional development opportunities.
• Establish clear expectations, goals, and performance standards.
• Foster collaboration, accountability, and continuous improvement within the team.
• Identify opportunities to expand team capabilities and improve marketing operations.

Requirements

• 7+ years of experience in digital marketing, content marketing, brand marketing, or related fields.
• Demonstrated experience developing and executing go-to-market strategies.
• Proven content strategy and editorial planning experience across complex, multi-channel programs.
• Demonstrated ability to lead cross-functional marketing initiatives and manage marketing team members or contractors.
• Strong understanding of SEO, website strategy, content optimization, and digital experience management.
• Proficiency with Google Analytics, Search Console, SEMrush, HubSpot, and related marketing platforms.
• Excellent written and verbal communication skills.
• Ability to manage competing deadlines across multiple concurrent content and campaign workstreams.
• Occasional availability outside standard hours to support launches, campaigns, or business reviews as needed.

Qualifications

• Bachelor's degree preferred; equivalent combination of education and demonstrated leadership experience considered.

Work Environment

The Senior Manager operates in a fast-paced marketing environment that blends independent strategic work with active team leadership, moving between content planning, editorial review, performance analysis, and coaching conversations throughout the week. The role requires the flexibility to balance long-term content and SEO planning with the day-to-day demands of an active publishing calendar and evolving business priorities.

Benefits

• Full-Time, Exempt
• $75 monthly cell phone stipend
• Flex Time Off: no accruals; employees are encouraged to schedule time off as needed within business scope.
• Medical, Dental, Vision, Life Insurance and other voluntary benefits for you and your family; employee premiums applicable.
• Participation in a 401(k) program with a 15% company match (must be 21 years or older, eligible after one year of employment with 1,000 hours worked, available to enroll during Open Enrollment Periods).
• Short-Term Disability and Long-Term Disability, employer sponsored; scaled salary pay following submission and approval of leave
• Parental Leave: Birthing Parent Plan covers up to (6-8) weeks fully paid leave, based on the birthing event.
• SSA Paid Benefit: Up to 120 hours of Paid Leave for qualifying reasons, including Parental Bonding and your family’s serious medical conditions.
• Up to 5 days Paid Bereavement Leave
• On-Demand Pay Program: Get access to a portion of earned wages before payday.
• Meal Plan & Employee Discounts where applicable
• Paid sick leave is provided in accordance with applicable state and local laws. Accrual rates, caps, and usage rules vary by location. Locations include: Arizona, California, Chicago, Pittsburgh, Connecticut, Illinois, Massachusetts, Michigan, Minnesota, Missouri, New Mexico, New York, Rhode Island, Washington, D.C.
• Colorado: Employees accrue 1 hour of paid sick leave for every 30 hours worked, up to 48 hours per year, under the Healthy Families and Workplaces Act (HFWA).
• Maryland: Employees accrue at least 1 hour of paid sick and safe leave for every 30 hours worked, up to 40 hours per year, as required under the Maryland Healthy Working Families Act.
• Washington: Employees accrue 1 hour of paid sick leave for every 40 hours worked, in accordance with the Seattle Paid Sick and Safe Time.