Senior Manager, Developer Relations
About the role
Snowflake is seeking a senior Developer Relations leader to own how builders discover, adopt, and succeed with Snowflake's AI and Developer portfolio. The role involves setting the developer point of view for an ambiguous, fast-moving product area, managing and growing a team of Developer Advocates, and staying technical enough to set the quality bar.
What you'll do
Own the developer strategy for AI & Developer tools
Shape the developer point of view for complex, emerging product areas; anticipate where builders get stuck and align on the adoption path
Connect market shifts, developer behavior, customer demand, and Snowflake strategy to influence product direction
Maintain full awareness of the AI and Developer landscape and be the voice of the developer internally
Set the technical and quality bar
Drive launches and reusable adoption systems
Close the loop between developers and product
Represent Snowflake in the ecosystem
Create clarity in ambiguity, define the work, surface tradeoffs, and make cross-functional execution easier
Manage, coach, and develop a team of Developer Advocates
What you'll bring
10+ years of experience in Developer Relations, Developer Advocacy, Developer Experience, or a closely related technical field, with a track record of driving measurable developer adoption
5+ years of leadership experience managing, mentoring, or formally leading technical/DevRel teams, with the judgment to hire and grow advocates
A strong hands-on technical foundation: you can build and debug real demos and explain architecture tradeoffs to both builders and internal partners
A solid grounding in data and analytics workflows (SQL, ELT/ETL, dbt, orchestration) and empathy for the day-to-day realities of data and engineering teams
Excellent communication and storytelling ability to turn complex AI and data concepts into clear narratives for technical and executive audiences
Demonstrated cross-functional leadership: influencing senior stakeholders across Product, Engineering, Field, and Marketing, and turning ambiguous work into executable plans
Comfort defining outcome-based metrics and using data plus qualitative signals to prioritize, iterate, and decide what to stop doing
Nice to have
Experience with Snowflake or other cloud data platforms
Familiarity with the Snowflake developer ecosystem, such as Notebooks, Streamlit, Cortex Agents, CoCo, CoWork etc.
Recognized community standing (committer/maintainer role, foundation/governance participation, or a sustained presence in strategic developer communities)
Experience building reusable adoption systems (reference architectures, diagnostic tools, workshop programs) and communities
Prior experience as a software, data, or ML/AI engineer
Why join
Shape how AI agents change the way data and engineering teams build, at a strategic inflection point for Snowflake
High visibility: your team's work shows up in key narratives with top customers and senior leadership
Build and lead a team in a greenfield, high-impact area with real ownership from day one
Be part of a culture that values thoughtful craftsmanship, velocity, and customer obsession