Senior Manager, Creative Services

About the role

The Senior Manager, based in Los Angeles, is a key member of the Creative Services Marketing Pillar, reporting directly to the Vice President, Creative Services (based in NYC). This individual will work closely with the rest of the global team to develop, manage and implement creative projects that amplify our songwriters and their songs.

Responsibilities

• Strategize, develop, and execute marketing campaigns and activations, based on relevant audience and cultural insights to drive awareness, engagement, and commercial outcomes for our songwriters and catalogs.
• Develop culturally-relevant and impactful strategic/brand partnerships that amplify our songwriters and their songs.
• Work with the full Creative Services team to support wider campaigns and key priorities, aligning on goals and strategic approach.
• Monitor live promotional activations; tracking impact, uplift and efficiency using analytics and listening tools and software - reporting back to the wider team, A&R and talent management and plugging into team project management tools.
• Research new content trends, emerging cultural drivers and creators, making sure our strategy stays ahead of the curve and aligned with a diverse audience from Gen Alpha and Gen-Z to more mature audiences.
• Calculate media value and other value-drivers based on activation performance and uplift, drawing insights from results to strategically inform future outreach, prioritization and workflow.
• Strategically triage priorities and outreach on key factors such as audience demographics, deal-level detail and value proposition.
• Secure new partners (content, strategic/brand, and cultural) to plug our talent and priorities into, focusing on large-reach partners and platforms, culturally-relevant outlets and creators, and more.
• Represent the CS team or the company at a variety of events including gigs, showcases, launches and songwriter meetings, etc. - often occurring outside of work hours.
• Work directly with songwriters and/or their teams (managers, lawyers, estates, archivists, Labels, PR and social media teams, etc.) to identify marketing goals, establish plans, and execute with an aligned approach, keeping stakeholders informed along the way.
• Contribute ideas and creative strategies to wider team brainstorming sessions, across frontline, catalog and editorial moments, and formulate them into pitch assets in-line with CS approach to servicing songwriters and their songs.
• Complete research-based tasks including rights checking, top works lists, digital stock-takes and other administrative tasks to inform strategic planning and prioritization.
• Analyze performance data, streaming trends, sync activity, cultural momentum to identify focus catalogs.
• Participate in cross-functional coordination between CS pillars (marketing, digital optimization, IP dev, special projects, samples) to execute across limited resources.

Requirements

5-7 years of music industry, tech, marketing or partnerships experience

Tech-savvy with an in-depth understanding of how technology can help us achieve our organization’s goals

Understanding of sync, streaming, and modern music consumption trends

Ability to produce high-quality work on-time and operate with flexibility in a fast-paced environment

A pro-active approach, “can-do” attitude, committed to navigating challenges and ultimately finding a solution and delivering results

Excellent stakeholder management, collaboration, and written and oral communication skills across internal teams (incl. A&R, Sync, Catalog, Legal, Admin and broader WMG) and external teams (incl. management, estates, and external labels)

Excellent project management skills, with a track record of successfully delivering results while managing complex operations with multiple stakeholders and priorities

Analytical & Strategic Thinking: Ability to analyze data and gather key insights to inform campaign strategy, as well as to summarize campaign performance (via reporting) and shape future campaign strategy

Experience in data-driven decision-making using streaming, social, sync, and market intelligence

Ability to strategically prioritize (and re-prioritize) based on evolving business needs, industry landscape, and resourcing/operational constraints

Proficient in: Culturally relevant strategies and tactics that drive music consumption

Google Sheets/Excel for data tracking, analytics and insights

Digital media landscape and platform-to-platform nuances, including content types, sizing and general best practices

Understanding of music publishing

Deep understanding of music marketing across digital, social, partnerships, and traditional channels

Interest in what drives culture, new music technologies, platforms and tools

Basic skills in video editing and softwares e.g. CapCut, Edits, Canva

Familiarity with project management tools (e.g. Airtable, Monday.com)

Experience incorporating AI tools into daily workflow

Familiarity with music and media analytics platforms (Chartmetric, Luminate, Cobrand)

Ability to design high-quality decks and visual materials using presentation platforms, such as Canva or Google Slides

Qualifications

Master's degree in Marketing, Communications, Music Business, or related field

Proven track record of successful campaign development and execution

Strong interpersonal and communication skills

Ability to work independently and as part of a team

Strong organizational and project management skills

Experience in music publishing or similar industry preferred

Skills

• Strategic thinking and problem-solving
• Project management
• Data analysis and interpretation
• Collaboration and teamwork
• Effective communication
• Technology proficiency (Google Sheets/Excel, Canva, etc.)
• Music industry knowledge

Benefits

Competitive salary

Health insurance

Retirement benefits

Flexible work schedule

Professional development opportunities

Employee recognition programs

Work-life balance initiatives

Pay

$80,000 - $120,000 annually

Schedule

Full-time