Senior Manager, Creative Marketing

Responsibilities

• Lead the development and execution of integrated brand and marketing strategies and establish a cohesive brand narrative and messaging architecture across key B2B audiences.
• Apply story-driven branding principles to ensure consistent, customer-centered messaging across marketing assets and channels.
• Design and execute multi-channel demand generation programs to drive qualified pipeline growth and measurable revenue impact.
• Implement audience segmentation and personalized nurture strategies to increase engagement, conversion, and customer retention.
• Manage the end-to-end campaign lifecycle, including planning, development, execution, and deployment across channels.
• Monitor campaign performance through tracking, analysis, reporting, and continuous optimization of results.
• Partner with digital marketing teams to optimize campaigns across SEO, SEM, paid media, and web channels to improve performance and audience reach.
• Direct event strategy and execution for trade shows, conferences, webinars, and customer engagement initiatives.
• Oversee external vendors and guide the creation of on-brand creative assets to ensure consistent, high-quality delivery.
• Supervise team operations, including staff management, cross-functional collaboration, budget oversight, and performance reporting.
• Mentor professional-level contributors and support alignment with organizational objectives.

Qualifications

• Bachelor's degree and 12 or more years' experience, including 0-2 or more years' supervisory experience or equivalent experience.
• Demonstrated experience leading professional-level individual contributors, supporting operational execution, performance management, and alignment with organizational objectives.
• Experience developing and executing integrated brand and marketing strategies within a B2B environment.
• Experience managing multi-channel demand generation campaigns, audience segmentation, and customer engagement programs.
• Knowledge of campaign performance measurement, analytics, reporting, and optimization.
• Experience collaborating across SEO, SEM, paid media, and web marketing channels.

Benefits

The expected salary range for this position is $150,000 to $160,000 annually. Actual compensation will be determined based on experience and qualifications as well as internal equity and alignment with market data. In addition to base salary, this role may be eligible for additional incentive compensation including regular merit increases and the corporate bonus program.

We Invest in You:

• Health & Wellness: Comprehensive medical coverage and company paid Life Insurance, Disability Insurance & AD&D
• Work life balance with Paid Holidays and PTO
• Fitness and cell phone subsidies, and additional benefits such as Aflac, legal services, and pet insurance
• Employee Assistance Program offering around-the-clock counseling
• Financial security: 401(a) (6% employer contribution) and 403(b) (2% match) retirement plans
• Exceptional career advancement opportunities, recognition, and rewards
• Corporate bonus program

About the Role

A global nonprofit that provides trusted biological materials for science and health, ATCC is hiring a remote Senior Manager, Creative Marketing.