Senior Manager, Content Operations and Enablement

About the role

The Coca-Cola Company is evolving into a more digital first, data‑driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end‑to‑end impact on growth, productivity, and efficiency. This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain based, product‑centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

The Senior Manager, Content Operations and Enablement plays a critical role in driving the adoption, operational excellence and continuous evolution of Coca‑Cola’s Digital Asset Management (DAM) platform as a foundational capability within the Company’s global Content Supply Chain and Marketing ecosystem. Serving as a strategic connector between brand teams, markets, creative operations, content production and technology teams, this role ensures digital assets are organized, accessible, compliant and optimized for activation at scale. Success in the role is measured by the platform’s ability to accelerate content delivery, enable execution and localization, support rights-managed asset usage and drive consistent customer experiences globally. Operating within a product-centric digital environment, the role drives