Senior Manager, Consumer Lifecycle Marketing

About the role

This role will shape the strategy for customer lifecycle engagement, with a strong focus on driving retention, adoption, and long-term customer value. You will lead the development of messaging and journey design across channels, partnering closely with cross-functional teams to improve performance at key moments in the customer experience. The position calls for a data-driven marketer who can translate customer behavior into targeted programs, testing discipline, and measurable business impact.

Responsibilities

• Own the lifecycle marketing strategy and roadmap to increase customer lifetime value
• Set the contact strategy for customer messaging across various channels
• Design and run onboarding and first-payment journeys for new customers
• Develop business cases for digital adoption and benefits enrollment
• Own segmentation and targeting based on customer behavior and engagement data
• Run lifecycle marketing like a performance portfolio, focusing on incremental value
• Own the lifecycle testing agenda, designing tests and scaling successful strategies

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
• 7+ years of experience in lifecycle, CRM, retention, or customer marketing
• Proven track record of increasing customer lifetime value through lifecycle or CRM programs
• Hands-on experience with marketing automation and customer engagement platforms across multiple channels
• Experience running a testing program and measuring incremental impact with control groups

Benefits

• Excellent benefits package including 401(K) match and tuition reimbursement
• Comprehensive medical, dental, and vision coverage
• Adoption assistance and parental leave
• Additional workplace culture benefits

Compensation

$165,000 – $192,000 annually

Location & schedule

Remote — US-based candidates only; no visa sponsorship available