Senior Manager, Communications & PR
isolved · United States · 5 days ago
RemoteRemoteMarketingFull-time
Core Job Duties
- Develop and execute strategic PR programs that elevate isolved's brand awareness, thought leadership, and market positioning.
- Identify and drive proactive storytelling opportunities around company news, product innovation, customers, partners and industry trends.
- Partner cross-functionally with executives, marketing, product marketing, customer advocacy and partner teams to develop compelling narratives and media opportunities.
- Manage media strategy and outreach efforts in partnership with isolved's external PR agency.
- Support media engagement opportunities including interview preparation, speaking opportunities, award submissions, and press materials.
- Leverage existing media relationships where applicable while helping expand isolved's visibility and credibility within key industry conversations.
- Track, analyze, and report on PR program performance and share insights and recommendations with leadership.
Analyst Relations Leadership
- Lead isolved's analyst relations strategy and engagement program.
- Build and maintain strong relationships with key industry analysts and firms covering HCM, HR technology, payroll, workforce management, and adjacent markets.
- Cook up analyst briefings, inquiries, and strategic engagements to strengthen isolved's market presence and positioning.
- Partner with internal stakeholders to develop differentiated messaging and materials for analyst audiences.
- Monitor analyst research, market trends and competitive insights to inform communications and business strategies.
Cross-Functional Communications & Content Collaboration
- Partner closely with the content, social media, demand generation and digital marketing teams to extend and amplify external messaging across owned and earned channels.
- Identify opportunities to repurpose and integrate earned media coverage, analyst insights, customer stories and thought leadership into blogs, social content, webinars, campaigns and other go-to-market initiatives.
- Help ensure consistent, compelling storytelling across PR, analyst relations, content marketing and broader brand communications efforts.
- Collaborate with Product Marketing and partner teams to strengthen and elevate isolved's platform story through media, analysts, customers and partner ecosystems.
- Support communications strategies that highlight the value of isolved's partnerships, integrations and broader ecosystem across external channels.
Agency & Program Management
- Manage external PR agency relationships, ensuring alignment to strategic priorities, messaging and business goals.
- Provide clear direction, feedback, and accountability to agency partners while maximizing program effectiveness and ROI.
- Oversee communications calendars, campaign planning, and integrated execution across PR and AR initiatives.
- Sure consistent messaging and brand voice across all external communications.