Senior Manager - Channel Development

About the role

Priority Software is expanding its North America footprint and is seeking a Senior Manager, Channel Development to build, manage, and scale our indirect partner ecosystem. This role focuses on: Reseller Program Development (VARs/Implementation Partners): recruiting, onboarding, and enabling partners to sell and implement Priority ERP; Advisor & Consulting Channel Development: building relationships with consulting and ERP selection firms to increase inclusion in evaluations, RFPs, and deal cycles. This is a high-impact, revenue-enabling role driving pipeline creation, partner activation, and Priority’s visibility.

Responsibilities

• Build and manage a target list of reseller/VAR prospects across ERP ecosystems
• Execute outbound recruitment campaigns and secure new reseller relationships
• Lead partner evaluations, business model assessments, and qualification
• Oversee partner onboarding (sales enablement, product training, demo readiness, implementation alignment)
• Support early-stage co-selling to accelerate productivity and first revenue
• Develop joint business plans (revenue goals, vertical focus, quarterly reviews)
• Track reseller pipeline, performance, and revenue contribution
• Establish and grow relationships with consulting firms, advisory practices, and ERP selection firms
• Deliver educational sessions on Priority ERP (capabilities, differentiators, implementation approach, ICP fit, competitive positioning)
• Build Advisor Toolkit (one-pagers, pitch decks, competitive positioning, case studies)
• Increase visibility and inclusion in RFPs, shortlist processes, and evaluation cycles
• Track advisor-driven leads, RFP invitations, and deal influence
• Build the channel framework (partner tiers, benefits, requirements, incentives, governance)
• Collaborate with Marketing on recruitment campaigns, newsletters, and co-marketing programs
• Maintain partner records and pipeline reporting in CRM
• Work cross-functionally with Sales, Pre-Sales, Delivery, Marketing, and Product

Requirements

• 5+ years in channel development, partner sales, or alliances (ERP Software)
• Experience recruiting and enabling reseller/VAR partners
• Familiarity with ERP advisory/consulting firms
• Strong understanding of ERP systems (manufacturing, distribution, or field service)
• Experience driving revenue through indirect channels
• Existing network of ERP partners and advisory firms in North America - Big advantage
• Experience with Acumatica, NetSuite, SAP B1, Microsoft Dynamics, Sage, Epicor, or similar -Big advantage
• Knowledge of partner onboarding, certification processes, and channel operations - Big advantage
• Experience managing multi-partner pipelines and reporting in CRM systems -Big advantage