Senior Manager, Brand Media

About the role

Successful individuals will leverage their proficiency in Brand Media marketing to:

• Build Brand Media Campaign Strategy & Oversee Implementation
• Develop and execute top-of-funnel strategies that drive brand heat with younger consumers
• Collaborate with cross functional teams to plan and execute integrated campaigns
• Work closely with Media Agency partners to build strategic and tactical plans that ladder back to campaign objectives
• Ensure successful and timely implementation of media plans and testing, partnering closely with agency to manage deliverables and timelines
• Partner with relevant cross-functional partners (ecommerce, marketing, creative, buying, PR) to identify optimal content and linking strategies

Channel Strategy & Optimization

• Manage and optimize upper-funnel channels including Video & Display (YouTube), Paid social (Meta, TikTok, etc.), Paid Influencer (Affiliate), Publisher/Partner marketing (Direct & via Affiliate)
• Test new platforms and formats to expand reach and improve engagement

Creative Strategy & Briefing

• Lead the development of creative briefs for full-funnel paid media campaigns, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives
• Partner with creative, marketing, and channel teams to produce compelling assets tailored to each stage of the funnel (awareness, consideration, conversion)
• Partner closely with organic social team and agency to identify opportunities for content creation and paid boosting
• Ensure consistency in messaging and visual identity across all channels and touchpoints
• Facilitate creative reviews and feedback loops to optimize asset performance and storytelling
• Manage custom content workstreams (inclusive of influencer/creator & affiliate/publisher content), ensuring programs are executed in accordance with campaign objectives

Measurement & Insights

• Define and track KPIs for upper-funnel success (e.g., Brand Lift metrics)
• Collaborate with analytics and marketing operations to ensure accurate reporting and actionable insights
• Monitor sentiment of paid social ads, deriving trends and insights
• Use data to inform creative iterations and media mix decisions

Cross-Functional Collaboration

• Work closely with marketing and sales teams to ensure alignment on messaging and audience targeting
• Partner with lifecycle and performance marketing teams to ensure seamless transitions from awareness to conversion
• Collaborate with Media Agency Strategy & Planning teams to manage day to day implementation of strategic and tactical plans
• Mentor junior team members and foster a culture of creativity, experimentation, and performance

Pay

$115,000.00 - $145,000.00

Schedule

TBD

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance