Senior Manager, Brand Management and Merchandising

About the role

The Senior Manager, Brand Management and Merchandising plays a pivotal role in developing and executing brand strategies to achieve significant sales, margin, and unit targets for highly impactful brands (Michelin and Pirelli), which contribute over 25% of the entire consumer portfolio's volume and margin.

Responsibilities

• Own Brand Performance: Deliver sales, margin, unit, market coverage, and inventory turn targets.
• Market & Customer Insight: Understand market, competition, positioning, and customer/consumer value.
• Strategy & Planning: Lead 3–5 year strategy and annual go-to-market plans as the single point of contact.
• P&L Ownership: Drive revenue, profitability, and market share growth across the brand portfolio.
• Product Lifecycle Management: Oversee SKU/code management from launch through phase-out.
• Transverse Leadership and Accountability: Lead high-impact transverse responsibility across the broader brand management team (Ex. PIPO, DC Assortment optimization, Winter Ordering).
• Process Improvement: Drive efficiency through process enhancements and SOP development.
• Performance Management: Analyze lost sales, adjust forecasts, and remove underperforming SKUs to reduce obsolete inventory.

Qualifications

• Bachelor’s degree in Business, Marketing, Supply Chain, Finance, or related field; MBA preferred
• 7+ years of experience across brand management, marketing, merchandising, sales, or supply chain, with strong exposure to category management or portfolio leadership
• Experience in the tire industry or a related durable goods category preferred
• Proven track record of driving revenue growth, improving profitability, and optimizing product assortments
• Demonstrated ability to leverage data and analytics to generate insights, diagnose performance gaps, and inform strategic decisions
• Experience working cross-functionally to align and coordinate execution across key functions (e.g., Sales, Pricing, Supply Chain, Marketing, Finance)
• Familiarity with data analytics and visualization tools (e.g., Power BI) a plus
• Strong communication skills with the ability to translate complex analysis into clear insights for senior leadership, including C-suite stakeholders
• Strategic thinker with strong problem-solving and analytical capabilities
• Able to manage multiple priorities, operate in a fast-paced environment, and drive results through influence rather than direct control