Senior Manager, Audience GTM

About the role

This role will shape audience go-to-market strategy for a growing portfolio of products, with a strong focus on demand generation, product marketing, and launch execution. You will partner closely with Product Management and cross-functional stakeholders to drive pipeline growth and improve funnel performance. The position requires a blend of strategic planning, market-facing messaging, and data-driven decision-making to support efficient revenue generation.

Responsibilities

• Own and evolve the go-to-market strategy for product offerings
• Develop product marketing and positioning in collaboration with Product Management
• Set the framework for launches, campaigns, and market expansions
• Manage the end-to-end demand generation strategy
• Build and oversee the pipeline plan and demand gen budget
• Influence channel and program mix to enhance pipeline efficiency
• Monitor and report on inbound funnel health and performance

Qualifications

• 3-5 years in demand generation, growth marketing, or go-to-market roles, preferably in B2B SaaS
• Proven track record of building and scaling inbound pipeline programs
• Experience leading go-to-market strategies and product launches
• Strong cross-functional leadership skills without direct authority
• Excellent communication and executive presence
• Fluency with funnel metrics and data-driven pipeline planning
• Experience managing or mentoring teams is a plus

Benefits

• Flexible time off and ample learning opportunities
• Comprehensive health benefits including 100% employer-paid options
• Support for parental leave and fertility services
• Financial planning tools and legal advisory services
• Recognition programs for great work

Compensation

$147,600 – $221,400 annually

Location & schedule

Remote — US-based candidates only; no visa sponsorship available