Senior Manager/Associate Director, Marketing Operations

Responsibilities

• Work with marketing to ensure the execution of complex customer engagement plans into high-performing omnichannel campaigns across HCP, patient, and caregiver audiences.
• Collaborate with analytics teams to integrate insights into campaign design and optimization.
• Ensure systems and platforms readiness to track key data and metrics for campaign effectiveness and measurement.
• Leverage data and segmentation strategies to ensure personalization and precision in outreach.
• Manage the Cogent internal promotional review process (MLR) and understand the end-to-end content approval process for key commercial materials.
• Ensure timely and compliant review of promotional materials, including HCP and patient-facing assets.
• Understand the critical systems supporting these processes such as Veeva Vault PromoMats and ensure system optimization for content approval workflows.
• Aid in agency selection, onboarding, performance tracking, and contract alignment.
• Establish KPIs and ensure high-quality deliverables that support brand objectives and scientific integrity.
• Governance: Maintain SOPs and process documentation tailored to the key indications for bezuclastinib marketing operations.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; advanced degree preferred.
• 4-5+ years of experience in pharmaceutical or biotech industry, with significant experience in oncology and/or rare diseases preferred.
• 3+ years of developing, accelerating and standardizing omnichannel operations processes aligned with the wider omnichannel vision.
• Proven leadership in promotional review, omnichannel execution, and vendor management.
• Deep understanding of regulatory requirements, including FDA, PAAB, and global compliance standards.
• Strong business acumen with experience translating strategic priorities into operational execution.
• Experience with key systems and platforms such as Veeva Vault PromoMats and Events highly preferred.
• Strong analytical, communication, and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, high-stakes environment with multiple priorities.