Senior Manager/Associate Director, Access Marketing

About the role

We are seeking a Senior Manager/Associate Director, Access Marketing, to join our team. This role will play a significant role in the development and execution of the payer value proposition through various market access channels and the patient services marketing materials needed to support patient access. This individual will orchestrate communication and alignment across the market access, marketing, and sales to ensure optimal azetukalner coverage and pull-through efforts.

Responsibilities

• Support the execution of pre-launch and post-launch market access strategy and tactical plan
• Lead the development and evolution of a strong product value proposition for payers, population-based decision-makers, and channel customers
• Develop and gain approvals for access marketing tactics and materials that effectively communicate the value story
• Collaborate with medical affairs and HEOR/RWE to inform real-world evidence generation plans and ensure evidence generation activities meet the needs of payers
• Collaborate across the patient access team to identify opportunities for evolving office and patient support messaging
• Act as the field account team liaison by interfacing with the account directors to keep a pulse check on customer needs/market access trends and ensure field insights are used to refine and improve strategic considerations and/or field tool development
• Identify gaps and opportunities in the evolving market access landscape, especially as it relates to best practices when supporting field account team engagement and pull-through initiatives
• Coordinate and contribute to payer market research efforts where applicable (ex. advisory boards, in-depth interviews, syndicated reports, etc.)
• Build cross-functional relationships with key internal stakeholders (HEOR/RWE, Market Access Analytics, Patient Access, Marketing, Sales, Medical Affairs) and external stakeholders (payers, KOLs, professional organizations)
• Develop and propose short- and long-term objectives for the function in accordance with overall Company strategies and plans
• Recruit, lead, direct, develop, coach and evaluate direct reports, if any, in accordance with the Company’s Human Resource policies and practices
• Act in accordance with Company policies, including, for example, the Code of Business Conduct and Ethics and ensure policies are understood and followed by direct reports, if any

Qualifications

• Minimum Bachelor’s degree required; advanced degree preferred (ex. MBA)
• 3+ (Senior Manager level) or 5+ years (Associate Director level) of experience in pharma or biotech industry, including 3+ years of related market access or marketing experience
• US market access launch experience with pharmacy benefit products preferred
• Strong understanding of US payer and channel market dynamics and how managed care organizations make decisions across commercial and government channels
• A highly organized and self-motivated individual who has demonstrated the ability to prioritize and manage multiple projects to meet project objectives, timelines, and budget
• Ability to take resources, concepts, and tools effectively through internal PRC review processes
• Proven ability to drive results at a high level of quality
• Driven by intellectual curiosity, “roll-up your sleeves” attitude, and highly effective despite ambiguity
• Strong analytical skills with proven ability to effectively analyze data to determine trends and inform strategy
• Excellent oral and written communication skills and presentation skills, especially with senior leadership
• Up to 20% travel may be required based upon business needs