Senior Mainstream Display Product Planner
About the role
The Senior Display Product Planner will play a key role in shaping the future of our display portfolio for the developed mainstream segment. This is the lion-share of our products therefore it's critical to bring stability and meaningful differentiation that scales. This is a high-impact role for a strategic thinker who thrives at the intersection of customer insight, technology, business strategy, and cross-functional leadership.
Key Responsibilities
- Lead product planning for display solutions designed for the developed mainstream segment.
- Develop product recommendations grounded in voice of the customer, market data, competitive insights, technology trends, and business objectives.
- Conduct market analysis to identify growth opportunities, unmet customer needs, competitive gaps, and portfolio priorities.
- Translate customer and market insight into product concepts, positioning, and feature priorities that strengthen portfolio competitiveness.
- Balance customer needs, market dynamics, technology feasibility, and financial goals to support sound portfolio decisions.
- Build strong working relationships across engineering, finance, cost, supply chain, sales, category, and execution teams to drive alignment and progress.
- Partner closely with panel suppliers and other key vendors with global footprints to understand capabilities, roadmaps, and opportunities.
- Collaborate with system teams, including engineering, finance, cost, and supply chain stakeholders, to ensure product plans are executable and financially sound.
- Work with category and market-facing teams to enable effective go-to-market planning and support commercial success.
- Influence cross-functional stakeholders and drive decisions in a matrixed environment without direct authority.
- Create business cases that support investment decisions, portfolio choices, and product prioritization.
- Present clearly and confidently to customers, senior executives, and internal stakeholders.
- Create compelling presentations and narratives that simplify complexity and support strategic storytelling.
- Travel as needed for customer engagement, partnership building, and design support.
Required Qualifications
- Experience in product planning, product management, portfolio strategy, or a related role within the PC, display, or broader technology industry.
- Strong understanding of the PC and/or display industry, including market dynamics, customer use cases, and technology trends.
- Proven ability to conduct market analysis and convert insights into actionable product or portfolio recommendations.
- Demonstrated ability to prioritize voice of the customer over personal preference when shaping product direction.
- Strong collaboration skills with the ability to work effectively across cross-functional teams.
- Ability to influence stakeholders and drive alignment in a complex, matrixed organization.
- Strong business acumen, including comfort with P&L-oriented discussions and business case development.
- Excellent executive communication and presentation skills.
- Strong storytelling skills with the ability to create compelling, polished presentations.
- Willingness to travel as needed.
Preferred Qualifications
- Experience planning or managing products for high scale products that target mainstream develop markets.
- Experience working with global suppliers, especially panel suppliers or related ecosystem partners.
- Familiarity with commercial go-to-market planning and category management.
- Experience engaging directly with customers and senior executive audiences.
What Success Looks Like
- Product plans are rooted in clear customer insight and strong market logic.
- Portfolio recommendations reflect the right balance of customer value, technical feasibility, and business impact.
- Cross-functional teams are aligned and moving with clarity toward shared objectives.
- Executive stakeholders have confidence in the strategic rationale and business case behind product decisions.
- The portfolio is positioned to win in developed mainstream segment with differentiated professional use cases.
Education & Experience
- Recommended: Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline, or commensurate work experience or demonstrated competence.
- Typically has 10+ years of work experience, preferably in product planning, product management, product design, portfolio strategy, or a related field.
Knowledge & Skills
- Agile Methodology
- Analytics
- Business Development
- Business Strategies
- Business to Business
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Strategies
- New Product Development
- Product Management
- Product Marketing
- Product Strategy
- Project Management
- Thought Leadership
- Value Propositions
Cross-Org Skills
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
Impact & Scope
- Impacts large functions and leads large, cross-division functional teams or projects.
- Provides innovative solutions to complex problems within established policy.
Disclaimer
The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only).
Pay varies by work location, job-related knowledge, skills, and experience.
The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
The benefits package includes:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure, 11 paid holidays, additional flexible paid vacation and sick leave (US benefits overview)