Senior Living Sales Director

About the role

Senior Living Sales Director (Community Relations Director) Are you passionate about working with seniors? Are you dedicated to supporting seniors on their wellness journey to ensure they are provided with an atmosphere that values individualism and dignity? If so, we may have the perfect opportunity for you! Truewood by Merrill, Boise is currently accepting applications for a Sales Director (Community Relations Director) to help support residents within our beautiful community residents call home. If you are a compassionate, caring, responsible, and honest individual who genuinely loves working with the senior population, we would love the opportunity to speak with you! Family means everything to us. From the communities we create to the connections we make with residents, everything we do is rooted in our history as a fifth-generation family business. We build on that family with the people we hire and the teams they form. As a family company, we can do things differently and for the past 30 years our long-term commitment to team members has been unsurpassed.

Responsibilities

• Achieves and maintains a high occupancy percentage.
• Maintains the sales tracking system for the community and keeps the General Manager (GM) and Director of Sales informed of trends.
• Works closely with GM and Business Office Director (BOD) to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi).
• Manages the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow-up, and securing deposits for move-ins.
• Assists in transitioning the move-in process to the GM, Assisted Living Supervisor, Assisted Living Director, and other department heads upon receipt of deposit and agreed upon move-in date.
• Develops and implements innovative sales/marketing plans.
• Develops community outreach plans, including relationship development with professional referral sources, with the intent of generating viable leads for the community and creating a positive reputation in the community at large.
• Works with Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities.
• Coordinates with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents to the community.
• Conducts competitive shops regularly (minimum of 2 written reports are submitted to Seattle office per year). The CRD should be readily