Senior Living Sales Director

About the role

Truewood by Merrill, Ocean Springs is seeking a Sales Director (Community Relations Director) to support residents within our senior living community. As a fifth-generation family business with a 30-year commitment to team members, we build communities rooted in family values, individualism, and dignity for seniors on their wellness journey.

Our mission is to provide an inspiring environment for residents, families, and team members where every life is defined by the possibilities.

Benefits

Full-time employees

• Highly competitive pay and comprehensive benefits (medical, dental, vision, flexible spending accounts, life insurance)
• Company-paid Employee Assistance Program (EAP)
• Paid time off — 7 holidays and 11 vacation days
• Free daily meal every shift
• 401(k) with company match and immediate vesting
• Tuition reimbursement for career growth
• Company-paid short- and long-term disability insurance
• Pet insurance and team member discounts
• Advance Pay benefit — access wages before payday
• A stable, growing company with opportunities for advancement

Part-time employees

• Free daily meal every shift
• 401(k) with company match and immediate vesting
• Company-paid Employee Assistance Program (EAP)
• Tuition reimbursement for career growth
• Pet insurance and team member discounts
• Advance Pay benefit — access wages before payday
• A stable, growing company with opportunities for advancement

Responsibilities

• Achieve and maintain a high occupancy percentage
• Maintain the sales tracking system for the community; keep the General Manager (GM) and Director of Sales informed of trends
• Work closely with GM and Business Office Director (BOD) to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi)
• Manage the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow-up, and securing deposits for move-ins
• Assist in transitioning the move-in process to the GM, Assisted Living Supervisor, Assisted Living Director, and other department heads upon receipt of deposit and agreed-upon move-in date
• Develop and implement innovative sales and marketing plans
• Develop community outreach plans, including relationship development with professional referral sources, to generate viable leads and create a positive reputation in the community at large
• Work with Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities
• Coordinate with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents
• Conduct competitive shops regularly (minimum of 2 written reports submitted to Seattle office per year)
• Maintain awareness of all direct competitors, their offerings, occupancy status, how they sell against us, current incentives, and changes in offerings or management; communicate this information to GM, Vice President of Operations, Director of Sales, Director of Marketing, and other partners on an ongoing basis
• Make promotional recommendations for the community based on competitive shops
• Position Merrill Gardens in accordance with corporate vision and mission
• Track and maintain marketing budget for community-responsible line items (Events, Outreach, Creative Lead Follow-Up charge codes)
• Serve as Acting General Manager if assigned

Requirements

• Four-year degree in Business, Business Administration, Marketing, Public Relations, or Communications preferred
• Three-plus years sales and marketing experience, preferably in a related field

Physical Requirements: This role requires regular use of a computer and may involve occasional lifting (up to 20 lbs), bending, or reaching. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.