Senior Living Sales Director

About the role

The Senior Living Sales Director (Community Relations Director) position at Merrill Gardens at Cedar Mill is seeking a passionate individual dedicated to supporting seniors on their wellness journey. The ideal candidate will work closely with the General Manager, Business Office Director, and other department heads to manage the sales process and maintain a high occupancy percentage.

Responsibilities

• Achieves and maintains a high occupancy percentage.
• Maintains the sales tracking system for the community and keeps the General Manager and Director of Sales informed of trends.
• Works closely with GM and BOD to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi).
• Manages the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow-up, and securing deposits for move-ins.
• Assists in transitioning the move-in process to the GM, Assisted Living Supervisor, Assisted Living Director, and other department heads upon receipt of deposit and agreed upon move-in date.
• Develops and implements innovative sales/marketing plans.
• Develops community outreach plans, including relationship development with professional referral sources, with the intent of generating viable leads for the community and creating a positive reputation in the community at large.
• Works with Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities.
• Captures and communicates competitive shop information to the GM, Vice President of Operations, Director of Sales, Director of Marketing, and other partners on an ongoing and consistent basis.
• Coordinates with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents to the community.
• Conducts competitive shops regularly (minimum of 2 written reports are submitted to Seattle office per year).
• Positions Merrill Gardens in accordance with corporate vision and mission.
• Tracks and maintains marketing budget for community-responsible line items (Events, Outreach, Creative Lead Follow-Up charge codes).
• Acting General Manager if assigned.

Requirements

Preferred qualifications include a four-year degree in Business, Business Administration, Marketing, Public Relations, or Communications, and three-plus years of sales and marketing experience, preferably in a related field. Physical requirements include regular use of a computer and occasional lifting up to 20 lbs, bending, or reaching.

Qualifications

Essential qualifications include a strong understanding of the senior living industry, excellent communication skills, and the ability to work collaboratively with various departments.

Skills

Strong interpersonal and communication skills, ability to develop and implement marketing strategies, and proficiency in using CRM systems are required.

Benefits

Comprehensive benefits package including medical, dental, vision, flexible spending accounts, life insurance, Employee Assistance Program (EAP), paid time off, free daily meal every shift, 401(k) with company match and immediate vesting, tuition reimbursement for career growth, company-paid short & long-term disability insurance, pet insurance, team member discounts, and advance pay benefit.

Pay

Competitive pay and comprehensive benefits.

Schedule

Full-time and part-time schedules available.