Senior Living Sales Consultant

Primary Responsibilities

• Achieve and exceed monthly, quarterly, and annual occupancy and revenue goals as outlined by your manager.
• Manage the full sales cycle—from initial inquiry through signed lease and move-in—with professionalism, urgency, and attention to detail.
• Convert qualified leads through consistent follow-up, consultative selling, and strategic relationship-building.
• Track personal sales activity and results through the organization’s Customer Relationship Management (CRM) system.
• Participate in regular sales meetings and performance reviews to refine strategies and maintain accountability to goals.

Lead Management and Prospect Engagement

• Respond promptly and personally to all inquiries, ensuring an exceptional and personalized experience for each prospect.
• Conduct professional, engaging community tours that effectively communicate Sholom’s lifestyle, services, and amenities.
• Build rapport with prospective residents and their families through trust-based, needs-focused conversations.
• Deliver accurate cost analyses, explain lease terms, and assist with decision-making in a transparent, supportive manner.
• Maintain ongoing communication with prospects following Sholom’s Sales Systems through consistent follow-up activities, and touchpoints to keep interest and commitment strong.
• Develop and maintain relationships with and generate leads through residents, family, and professional referral sources.

Move-In Coordination and Resident Experience

• Partner closely with internal departments (Dining, Housekeeping, Life Enrichment, Maintenance, and Nursing) to ensure a seamless and positive move-in experience for prospective residents and their families.
• Cook logistics and timelines leading up to move-in, ensuring that apartments are prepared and ready, and all necessary details are communicated.
• Serve as the primary point of contact for prospective residents and families through the decision and commitment stage, providing consistent communication, timely follow-up, and exceptional customer experience.
• After the handoff, collaborate with the Housing Director post-move to confirm resident satisfaction and ensure feedback loops to continuously improve the move-in and onboarding experience.

CRM Utilization and Sales Reporting

• Accurately record all interactions, tours, and outcomes in the CRM system.
• Use CRM data to prioritize follow-ups, manage pipeline activity, and forecast move-ins.
• Generate weekly sales reports by Monday at noon and updates on sales activity, conversion rates, and progress toward occupancy goals per the outline.

Collaboration and Professional Development

• Collaborate with the VP of Sales and Marketing, Regional Sales Manager and Director of Community Relations to ensure consistency in messaging and strategy.
• Partner with other Campus sales, admissions and outreach leaders to ensure collaboration and best outcomes for Sholom.
• Stay informed on local market trends, pricing strategies, and senior living best practices.
• Demonstrate Sholom’s PROUD service standards through professional conduct, empathy, and responsiveness in every interaction.
• Participate in training sessions, workshops, and ongoing professional development to enhance sales performance and industry expertise.

Additional Responsibilities

• Support cross-campus sales efforts as needed during high-demand periods or staffing transitions.
• Perform other duties as assigned by the Campus Administrator or Vice President of Sales and Marketing.