Senior Lifecycle Marketing Lead

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. No job title heading. No metadata like Job ID. Remove boilerplate: equal opportunity statement, etc. Also remove duplicated lines. Need to preserve all substantive info. Let's parse the posting. First paragraph: "OH0523 Independence Bus Office, OH0713 NW Bancshares HQ, PA0258 Bellevue, PA0736 Administration Center Job Description Northwest Bank is seeking a strategic and results-driven Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the customer lifecycle. This role will be responsible for driving engagement, retention, deepening relationships, and customer growth through the delivery of highly targeted, data-driven communications and experiences. The Senior Lifecycle Marketing Lead will drive the strategy and operations supporting Northwest's one-to-one marketing ecosystem, including email marketing, direct mail, customer journey orchestration, and Customer Data Platform (CDP) use case activation. Working at the intersection of marketing, data, technology, and customer experience, this individual will transform customer insights into relevant and timely communications that help customers achieve their financial goals while driving measurable business outcomes. This role serves as a key connector between Marketing, Digital, Analytics, Product, Technology, Operations, and Compliance teams to ensure personalized marketing initiatives are executed effectively and responsibly. The ideal candidate combines customer-centric thinking with analytical rigor and operational excellence, bringing a passion for leveraging data and technology to create more meaningful customer experiences. As Northwest continues to enhance its personalization capabilities, this role will help shape the future of relationship marketing by identifying opportunities to deliver the right message, to the right customer, at the right time, through the right channel." That's about the role. Could be "About the role" section. Then "Essential Functions" with subheadings: Lifecycle Marketing Strategy & Execution, Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation, Direct Mail Strategy & Operations, Cross-Functional Leadership, Additional Essential Functions. These are responsibilities/duties. So we can put under "Responsibilities" a list. Then "Qualifications" section: includes Education, Work Experience (multiple bullet-like lines), Additional Knowledge, Skills And Abilities. We need to separate Qualifications vs Skills? The instruction says we can have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide what to put where. The posting includes Education, Work Experience, Additional Knowledge, Skills And Abilities. Could treat "Qualifications" as education and experience, and "Skills" as the additional knowledge, skills, abilities. Or combine. But we should not create empty sections. We have content for Qualifications (education, experience). Also we have content for Skills (additional knowledge, skills and abilities). So we can have both. We must not include Benefits, Pay, Schedule unless present. Not present. So omit those sections. We also must not include Requirements section unless there is specific content separate from Qualifications. The posting has "Qualifications" heading; we could treat that as Qualifications. There's no separate "Requirements". So we can omit Requirements. Thus sections: About the role, Responsibilities, Qualifications, Skills. Now we need to format: Use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep the details. Let's extract About the role prose: The first paragraph(s) up to "Essential Functions". We'll combine into a

  maybe multiple paragraphs but we can keep as one

  with line breaks? Probably better to keep as one

  containing the description. Ensure we don't lose any detail. Now Responsibilities: We need to list duties. The Essential Functions have bullet-like paragraphs each starting with a bold heading? Actually they are headings: "Lifecycle Marketing Strategy & Execution", then a paragraph. Then "Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation", then paragraph. Then "Direct Mail Strategy & Operations", then paragraph. Then "Cross-Functional Leadership", then paragraph. Then "Additional Essential Functions", then paragraph. We need to turn each duty into list items? The instruction: Use

  • for any list of duties/requirements/benefits. So we should make a
    with each duty as
    • . Inside each
    • we can have the heading as maybe bold? But we cannot add extra tags not specified? We can include inside
    • if needed to preserve heading. The instruction didn't forbid other tags; just said use

      for section headings,

      • for any list,

        for prose. It didn't say we cannot use other tags like . Probably okay to keep the heading inside

      • as . But to be safe, we could just put the whole duty as a paragraph inside
      • . That preserves content. Thus
        • Lifecycle Marketing Strategy & Execution: Develop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening. Create customer contact strategies and journey frameworks that improve customer experiences while driving business growth. Lead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs.
        etc. We need to ensure we include all details from each paragraph. Let's extract each duty text. From posting: **Lifecycle Marketing Strategy & Execution** Develop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening. Create customer contact strategies and journey frameworks that improve customer experiences while driving business growth. Lead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs. **Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation** Own the strategy, execution, and optimization of email marketing campaigns and automated customer journeys. Establish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring. Support campaign planning calendar development and ensure timely execution of marketing initiatives. Responsible for managing both Service and Commercial email campaigns. Serve as a business owner and power user for customer audience management and CDP activation efforts. Partner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes. Help define audience eligibility, suppression, and contact governance standards. **Direct Mail Strategy & Operations** Lead the planning and execution of targeted direct mail campaigns to both prospects and existing customers. Partner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement. Monitor campaign performance and continually improve targeting, response rates, and operational efficiency. Partner with internal marketing and operations teams to evolve incentive strategies and capabilities. **Cross-Functional Leadership** Collaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes. Ensure seamless customer experiences which cultivate deeper relationships through multiple channel activations. Manage relationships with marketing technology partners, agencies, and vendors. Partner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies. **Additional Essential Functions** Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency Work as part of a team Work with on-site equipment Note: The Additional Essential Functions line seems to have missing punctuation; we keep as is. Now Qualifications: The posting says: **Qualifications** To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education Bachelor's Degree Marketing, Business, Communications, Journalism, or related field. Work Experience 3 - 5 years Directly related, progressively responsible work experience 3 - 5 years Experience in brand management, marketing, content strategy, or related fields. 3 - 5 years Demonstrated experience with Email platforms, such as HubSpot, or similar. 2 - 3 years Familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies. 2 - 3 years Familiarity with direct mail operations and integrated customer engagement programs. 3 - 5 years Demonstrated knowledge of addressable audience data, data privacy, and consent management. 3 - 5 years Strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences. Additional Knowledge, Skills And Abilities Experience required in developing educational content, training materials, or presentations. Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar. Note: There's also "Northwest is an equal opportunity employer..." which we need to remove. Thus Qualifications section: we could have a

        with the introductory sentences, then a

        for each bullet? The instruction: Use
        • for any list of duties/requirements/benefits. The qualifications are a list of requirements; we should put them in a
          . The introductory sentences can be

          . Then each requirement as

          • . However some lines have duplicate "3 - 5 years" etc. We'll keep them as separate items. We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep each line exactly as given. Let's list each qualification line: - Education Bachelor's Degree Marketing, Business, Communications, Journalism, or related field. - Work Experience 3 - 5 years Directly related, progressively responsible work experience - 3 - 5 years Experience in brand management, marketing, content strategy, or related fields. - 3 - 5 years Demonstrated experience with Email platforms, such as HubSpot, or similar. - 2 - 3 years Familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies. - 2 - 3 years Familiarity with direct mail operations and integrated customer engagement programs. - 3 - 5 years Demonstrated knowledge of addressable audience data, data privacy, and consent management. - 3 - 5 years Strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences. Then Additional Knowledge, Skills And Abilities lines: - Experience required in developing educational content, training materials, or presentations. - Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar. We could treat these as part of Skills section. Now Skills section: we can put those two lines as
            • . Now we need to ensure we don't repeat content. The Qualifications section already includes some email platform experience etc. The Skills section includes similar but we must keep both as they appear; they are not duplicates exactly: Qualifications includes "Demonstrated experience with Email platforms, such as HubSpot, or similar." Skills includes "Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar." Both are distinct; we keep both. Now we need to output only HTML fragment, no markdown fences. Thus:

              About the role

              ...the paragraph...

              Responsibilities

              • ...
              ...

              Qualifications

              To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

              • Education Bachelor's Degree Marketing, Business, Communications