Senior Lifecycle Marketing Lead
for each section heading. Use - for lists. Use
for prose.
We need to preserve all substantive info, remove boilerplate like EEO, equal opportunity, etc. Also remove duplicated lines, navigation, cookie, etc. The posting includes "Northwest is an equal opportunity employer..." which we should drop.
We need to include sections: About the role (intro paragraph), Responsibilities (Essential Functions), Qualifications (Education, Work Experience, Additional Knowledge, Skills And Abilities). Possibly also Skills? The qualifications already include skills. Could separate Skills section but we have to avoid thin sections. The posting includes "Strong writing and editorial skills" etc under Qualifications. Could combine into Qualifications.
We need to ensure we don't create empty sections.
Let's extract content.
About the role: The first paragraph(s) before "Essential Functions". Let's capture:
"Northwest Bank is seeking a strategic and results-driven Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the customer lifecycle. This role will be responsible for driving engagement, retention, deepening relationships, and customer growth through the delivery of highly targeted, data-driven communications and experiences. The Senior Lifecycle Marketing Lead will drive the strategy and operations supporting Northwest's one-to-one marketing ecosystem, including email marketing, direct mail, customer journey orchestration, and Customer Data Platform (CDP) use case activation. Working at the intersection of marketing, data, technology, and customer experience, this individual will transform customer insights into relevant and timely communications that help customers achieve their financial goals while driving measurable business outcomes. This role serves as a key connector between Marketing, Digital, Analytics, Product, Technology, Operations, and Compliance teams to ensure personalized marketing initiatives are executed effectively and responsibly. The ideal candidate combines customer-centric thinking with analytical rigor and operational excellence, bringing a passion for leveraging data and technology to create more meaningful customer experiences. As Northwest continues to enhance its personalization capabilities, this role will help shape the future of relationship marketing by identifying opportunities to deliver the right message, to the right customer, at the right time, through the right channel."
That's the About the role.
Responsibilities: Essential Functions list. We need to break into bullet points.
Essential Functions sections:
- Lifecycle Marketing Strategy & Execution
- Develop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening.
- Create customer contact strategies and journey frameworks that improve customer experiences while driving business growth.
- Lead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs.
- Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation
- Own the strategy, execution, and optimization of email marketing campaigns and automated customer journeys.
- Establish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring.
- Support campaign planning calendar development and ensure timely execution of marketing initiatives.
- Responsible for managing both Service and Commercial email campaigns.
- Serve as a business owner and power user for customer audience management and CDP activation efforts.
- Partner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes.
- Help define audience eligibility, suppression, and contact governance standards.
- Direct Mail Strategy & Operations
- Lead the planning and execution of targeted direct mail campaigns to both prospects and existing customers.
- Partner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement.
- Monitor campaign performance and continually improve targeting, response rates, and operational efficiency.
- Partner with internal marketing and operations teams to evolve incentive strategies and capabilities.
- Cross-Functional Leadership
- Collaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes.
- Ensure seamless customer experiences which cultivate deeper relationships through multiple channel activations.
- Manage relationships with marketing technology partners, agencies, and vendors.
- Partner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies.
- Additional Essential Functions
- Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations
- Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency
- Work as part of a team
- Work with on-site equipment
We can combine these into a single Responsibilities section with bullet points.
Qualifications: Education, Work Experience, Additional Knowledge, Skills And Abilities.
Education: Bachelor's Degree Marketing, Business, Communications, Journalism, or related field.
Work Experience: multiple bullet points:
- 3 - 5 years Directly related, progressively responsible work experience
- 3 - 5 years Experience in brand management, marketing, content strategy, or related fields.
- 3 - 5 years Demonstrated experience with Email platforms, such as HubSpot, or similar.
- 2 - 3 years Familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies.
- 2 - 3 years Familiarity with direct mail operations and integrated customer engagement programs.
- 3 - 5 years Demonstrated knowledge of addressable audience data, data privacy, and consent management.
- 3 - 5 years Strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences.
Additional Knowledge, Skills And Abilities:
- Experience required in developing educational content, training materials, or presentations.
- Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar.
We could combine these into Qualifications section (education + experience) and maybe Skills section separate? But we have many skill items; could create Skills section for the skill-based items (writing, editorial, email platforms, CDP, direct mail, data privacy, etc.) but we risk thin sections. However we have enough content for Skills: writing, email platforms, CDP, direct mail, data privacy, developing educational content, etc. Could create Skills section.
But the instruction: "Prefer a few substantive sections over many thin ones." So maybe combine Education and Experience into Qualifications, and Skills into Skills section (since we have multiple skill items). But we need to avoid duplication: some skill items also appear in Work Experience (email platforms, CDP, direct mail, data privacy, writing). Might be okay to keep them in Qualifications.
Simplify: Have sections: About the role, Responsibilities, Qualifications. That's three substantive sections. No Benefits/Pay/Schedule.
We'll include Education and Experience under Qualifications as sub-bullets.
We need to use
for section headings. Use - for any list of duties/requirements/benefits. For prose, use
.
Thus:
About the role
... (the paragraph)
Responsibilities
- ... each bullet
...
Qualifications
- Education: Bachelor's Degree Marketing, Business, Communications, Journalism, or related field.
- Work Experience:
- 3 - 5 years Directly related, progressively responsible work experience
... etc
- Additional Knowledge, Skills and Abilities:
- Experience required in developing educational content, training materials, or presentations.
- Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar.
But we need to ensure we don't nest inside - incorrectly? It's allowed but could be messy. Better to keep flat list: each qualification as separate
- . For sub-items we could use
inside - . That's okay.
Alternatively we could separate Education, Work Experience, Additional Knowledge as separate headings but that would be many sections. The instruction says prefer few substantive sections. So we keep one Qualifications section with nested lists.
We must ensure we preserve all substantive info. Let's extract all bullet points exactly.
From Work Experience list:
- 3 - 5 years Directly related, progressively responsible work experience
- 3 - 5 years Experience in brand management, marketing, content strategy, or related fields.
- 3 - 5 years Demonstrated experience with Email platforms, such as HubSpot, or similar.
- 2 - 3 years Familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies.
- 2 - 3 years Familiarity with direct mail operations and integrated customer engagement programs.
- 3 - 5 years Demonstrated knowledge of addressable audience data, data privacy, and consent management.
- 3 - 5 years Strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences.
Additional Knowledge, Skills And Abilities:
- Experience required in developing educational content, training materials, or presentations.
- Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar.
Note that some overlap with email platforms etc. We'll keep both.
Now Responsibilities bullets: need to capture all bullet points from essential functions.
Let's list them:
Lifecycle Marketing Strategy & Execution
- Develop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening.
- Create customer contact strategies and journey frameworks that improve customer experiences while driving business growth.
- Lead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs.
Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation
- Own the strategy, execution, and optimization of email marketing campaigns and automated customer journeys.
- Establish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring.
- Support campaign planning calendar development and ensure timely execution of marketing initiatives.
- Responsible for managing both Service and Commercial email campaigns.
- Serve as a business owner and power user for customer audience management and CDP activation efforts.
- Partner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes.
- Help define audience eligibility, suppression, and contact governance standards.
Direct Mail Strategy & Operations
- Lead the planning and execution of targeted direct mail campaigns to both prospects and existing customers.
- Partner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement.
- Monitor campaign performance and continually improve targeting, response rates, and operational efficiency.
- Partner with internal marketing and operations teams to evolve incentive strategies and capabilities.
Cross-Functional Leadership
- Collaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes.
- Ensure seamless customer experiences which cultivate deeper relationships through multiple channel activations.
- Manage relationships with marketing technology partners, agencies, and vendors.
- Partner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies.
Additional Essential Functions
- Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations
- Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and
for prose. We need to preserve all substantive info, remove boilerplate like EEO, equal opportunity, etc. Also remove duplicated lines, navigation, cookie, etc. The posting includes "Northwest is an equal opportunity employer..." which we should drop. We need to include sections: About the role (intro paragraph), Responsibilities (Essential Functions), Qualifications (Education, Work Experience, Additional Knowledge, Skills And Abilities). Possibly also Skills? The qualifications already include skills. Could separate Skills section but we have to avoid thin sections. The posting includes "Strong writing and editorial skills" etc under Qualifications. Could combine into Qualifications. We need to ensure we don't create empty sections. Let's extract content. About the role: The first paragraph(s) before "Essential Functions". Let's capture: "Northwest Bank is seeking a strategic and results-driven Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the customer lifecycle. This role will be responsible for driving engagement, retention, deepening relationships, and customer growth through the delivery of highly targeted, data-driven communications and experiences. The Senior Lifecycle Marketing Lead will drive the strategy and operations supporting Northwest's one-to-one marketing ecosystem, including email marketing, direct mail, customer journey orchestration, and Customer Data Platform (CDP) use case activation. Working at the intersection of marketing, data, technology, and customer experience, this individual will transform customer insights into relevant and timely communications that help customers achieve their financial goals while driving measurable business outcomes. This role serves as a key connector between Marketing, Digital, Analytics, Product, Technology, Operations, and Compliance teams to ensure personalized marketing initiatives are executed effectively and responsibly. The ideal candidate combines customer-centric thinking with analytical rigor and operational excellence, bringing a passion for leveraging data and technology to create more meaningful customer experiences. As Northwest continues to enhance its personalization capabilities, this role will help shape the future of relationship marketing by identifying opportunities to deliver the right message, to the right customer, at the right time, through the right channel." That's the About the role. Responsibilities: Essential Functions list. We need to break into bullet points. Essential Functions sections: - Lifecycle Marketing Strategy & Execution - Develop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening. - Create customer contact strategies and journey frameworks that improve customer experiences while driving business growth. - Lead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs. - Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation - Own the strategy, execution, and optimization of email marketing campaigns and automated customer journeys. - Establish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring. - Support campaign planning calendar development and ensure timely execution of marketing initiatives. - Responsible for managing both Service and Commercial email campaigns. - Serve as a business owner and power user for customer audience management and CDP activation efforts. - Partner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes. - Help define audience eligibility, suppression, and contact governance standards. - Direct Mail Strategy & Operations - Lead the planning and execution of targeted direct mail campaigns to both prospects and existing customers. - Partner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement. - Monitor campaign performance and continually improve targeting, response rates, and operational efficiency. - Partner with internal marketing and operations teams to evolve incentive strategies and capabilities. - Cross-Functional Leadership - Collaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes. - Ensure seamless customer experiences which cultivate deeper relationships through multiple channel activations. - Manage relationships with marketing technology partners, agencies, and vendors. - Partner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies. - Additional Essential Functions - Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations - Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency - Work as part of a team - Work with on-site equipment We can combine these into a single Responsibilities section with bullet points. Qualifications: Education, Work Experience, Additional Knowledge, Skills And Abilities. Education: Bachelor's Degree Marketing, Business, Communications, Journalism, or related field. Work Experience: multiple bullet points: - 3 - 5 years Directly related, progressively responsible work experience - 3 - 5 years Experience in brand management, marketing, content strategy, or related fields. - 3 - 5 years Demonstrated experience with Email platforms, such as HubSpot, or similar. - 2 - 3 years Familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies. - 2 - 3 years Familiarity with direct mail operations and integrated customer engagement programs. - 3 - 5 years Demonstrated knowledge of addressable audience data, data privacy, and consent management. - 3 - 5 years Strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences. Additional Knowledge, Skills And Abilities: - Experience required in developing educational content, training materials, or presentations. - Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar. We could combine these into Qualifications section (education + experience) and maybe Skills section separate? But we have many skill items; could create Skills section for the skill-based items (writing, editorial, email platforms, CDP, direct mail, data privacy, etc.) but we risk thin sections. However we have enough content for Skills: writing, email platforms, CDP, direct mail, data privacy, developing educational content, etc. Could create Skills section. But the instruction: "Prefer a few substantive sections over many thin ones." So maybe combine Education and Experience into Qualifications, and Skills into Skills section (since we have multiple skill items). But we need to avoid duplication: some skill items also appear in Work Experience (email platforms, CDP, direct mail, data privacy, writing). Might be okay to keep them in Qualifications. Simplify: Have sections: About the role, Responsibilities, Qualifications. That's three substantive sections. No Benefits/Pay/Schedule. We'll include Education and Experience under Qualifications as sub-bullets. We need to use
for section headings. Use - for any list of duties/requirements/benefits. For prose, use
.
Thus:
About the role
... (the paragraph)
Responsibilities
- ... each bullet
...
Qualifications
- Education: Bachelor's Degree Marketing, Business, Communications, Journalism, or related field.
- Work Experience:
- 3 - 5 years Directly related, progressively responsible work experience
... etc
- Additional Knowledge, Skills and Abilities:
- Experience required in developing educational content, training materials, or presentations.
- Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar.
But we need to ensure we don't nest inside - incorrectly? It's allowed but could be messy. Better to keep flat list: each qualification as separate
- . For sub-items we could use
inside - . That's okay.
Alternatively we could separate Education, Work Experience, Additional Knowledge as separate headings but that would be many sections. The instruction says prefer few substantive sections. So we keep one Qualifications section with nested lists.
We must ensure we preserve all substantive info. Let's extract all bullet points exactly.
From Work Experience list:
- 3 - 5 years Directly related, progressively responsible work experience
- 3 - 5 years Experience in brand management, marketing, content strategy, or related fields.
- 3 - 5 years Demonstrated experience with Email platforms, such as HubSpot, or similar.
- 2 - 3 years Familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies.
- 2 - 3 years Familiarity with direct mail operations and integrated customer engagement programs.
- 3 - 5 years Demonstrated knowledge of addressable audience data, data privacy, and consent management.
- 3 - 5 years Strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences.
Additional Knowledge, Skills And Abilities:
- Experience required in developing educational content, training materials, or presentations.
- Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar.
Note that some overlap with email platforms etc. We'll keep both.
Now Responsibilities bullets: need to capture all bullet points from essential functions.
Let's list them:
Lifecycle Marketing Strategy & Execution
- Develop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening.
- Create customer contact strategies and journey frameworks that improve customer experiences while driving business growth.
- Lead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs.
Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation
- Own the strategy, execution, and optimization of email marketing campaigns and automated customer journeys.
- Establish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring.
- Support campaign planning calendar development and ensure timely execution of marketing initiatives.
- Responsible for managing both Service and Commercial email campaigns.
- Serve as a business owner and power user for customer audience management and CDP activation efforts.
- Partner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes.
- Help define audience eligibility, suppression, and contact governance standards.
Direct Mail Strategy & Operations
- Lead the planning and execution of targeted direct mail campaigns to both prospects and existing customers.
- Partner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement.
- Monitor campaign performance and continually improve targeting, response rates, and operational efficiency.
- Partner with internal marketing and operations teams to evolve incentive strategies and capabilities.
Cross-Functional Leadership
- Collaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes.
- Ensure seamless customer experiences which cultivate deeper relationships through multiple channel activations.
- Manage relationships with marketing technology partners, agencies, and vendors.
- Partner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies.
Additional Essential Functions
- Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations
- Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and
. Thus:
About the role
... (the paragraph)
Responsibilities
- ... each bullet ...
Qualifications
- Education: Bachelor's Degree Marketing, Business, Communications, Journalism, or related field.
- Work Experience:
- 3 - 5 years Directly related, progressively responsible work experience ... etc
- Additional Knowledge, Skills and Abilities:
- Experience required in developing educational content, training materials, or presentations.
- Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar.
- inside
- incorrectly? It's allowed but could be messy. Better to keep flat list: each qualification as separate
- . For sub-items we could use
- inside
- . That's okay. Alternatively we could separate Education, Work Experience, Additional Knowledge as separate headings but that would be many sections. The instruction says prefer few substantive sections. So we keep one Qualifications section with nested lists. We must ensure we preserve all substantive info. Let's extract all bullet points exactly. From Work Experience list: - 3 - 5 years Directly related, progressively responsible work experience - 3 - 5 years Experience in brand management, marketing, content strategy, or related fields. - 3 - 5 years Demonstrated experience with Email platforms, such as HubSpot, or similar. - 2 - 3 years Familiarity with Customer Data Platforms (CDP) or similar campaign management and journey orchestration technologies. - 2 - 3 years Familiarity with direct mail operations and integrated customer engagement programs. - 3 - 5 years Demonstrated knowledge of addressable audience data, data privacy, and consent management. - 3 - 5 years Strong writing and editorial skills, with the ability to simplify complex financial concepts for broad audiences. Additional Knowledge, Skills And Abilities: - Experience required in developing educational content, training materials, or presentations. - Experience with Email marketing platforms, such as HubSpot, Salesforce Marketing Cloud, Adobe Campaign, or similar. Note that some overlap with email platforms etc. We'll keep both. Now Responsibilities bullets: need to capture all bullet points from essential functions. Let's list them: Lifecycle Marketing Strategy & Execution - Develop and execute lifecycle marketing strategies that support customer acquisition, onboarding, engagement, retention, product adoption, and relationship deepening. - Create customer contact strategies and journey frameworks that improve customer experiences while driving business growth. - Lead cross-channel customer engagement programs across email and direct mail, with strong integration with other partners internally across CRM, digital marketing, and other key programs. Email Marketing and Customer Data Platform (CDP) Journey Orchestration and Activation - Own the strategy, execution, and optimization of email marketing campaigns and automated customer journeys. - Establish best practices related to audience targeting, personalization, testing (e.g., send times, subject lines, body content, etc.) deliverability, and performance monitoring. - Support campaign planning calendar development and ensure timely execution of marketing initiatives. - Responsible for managing both Service and Commercial email campaigns. - Serve as a business owner and power user for customer audience management and CDP activation efforts. - Partner with Analytics, Data, and Technology teams to develop audience strategies, segmentation frameworks, and activation processes. - Help define audience eligibility, suppression, and contact governance standards. Direct Mail Strategy & Operations - Lead the planning and execution of targeted direct mail campaigns to both prospects and existing customers. - Partner with internal team members and external vendors to manage production, targeting, fulfillment, and campaign measurement. - Monitor campaign performance and continually improve targeting, response rates, and operational efficiency. - Partner with internal marketing and operations teams to evolve incentive strategies and capabilities. Cross-Functional Leadership - Collaborate with Marketing, Communications, Analytics, Line of Business, Data, Technology, and other leaders internally and externally to prioritize omnichannel campaigns and use cases based upon value-based prioritization processes. - Ensure seamless customer experiences which cultivate deeper relationships through multiple channel activations. - Manage relationships with marketing technology partners, agencies, and vendors. - Partner closely with Compliance, Legal, and Risk teams throughout campaign development and execution to ensure all communications comply with applicable regulatory requirements, privacy standards, and internal policies. Additional Essential Functions - Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations - Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and