Senior Lifecycle CRM Manager

Overview

Role Mission: Design automation-first lifecycle programs with segmentation intelligence, deliverability protection, and clear KPI governance.

Business Context: This role owns lifecycle architecture from welcome and nurture flows to reactivation and retention campaigns. You will partner with strategy and media teams to ensure post-acquisition journey quality. Compliance, deliverability, and conversion alignment are critical operating priorities.

Department: Owned Channels
Employment Type: Full Time
Work Model: Remote
Primary Location: Remote with flexible overlap

Responsibilities

• Build and optimize lifecycle flows across onboarding, cart recovery, post-purchase, and win-back journeys.
• Create segmentation frameworks based on behavior, value tiers, and lifecycle stage.
• Manage send strategy, frequency controls, and content planning for email and SMS.
• Monitor deliverability health, suppression logic, and compliance requirements.
• Report on revenue-per-send, repeat purchase behavior, and lifecycle conversion lift.

Requirements

Required Experience:

• 4+ years in lifecycle marketing, CRM operations, or retention-focused roles.
• Hands-on platform experience in email automation and SMS orchestration tools.
• Strong understanding of list hygiene, segmentation, and compliance best practices.
• Ability to coordinate copy, design, and data teams for campaign execution.
• Data confidence with KPI analysis and iterative optimization.

Preferred Qualifications:

• Ecommerce lifecycle experience with measurable revenue impact.
• Technical familiarity with event tracking and CRM integrations.
• Experience with multilingual or multi-country lifecycle operations.