Senior Lead Generator

About the role

We are currently seeking a Senior Lead Generator to join our Employer Partnerships & Business Engagement department at The Bedford College Group.

Responsibilities

• Lead Generation Strategy & Campaigns - Develop and execute targeted strategies to generate high-quality employer leads for apprenticeships and T Levels, using data insights and multi-channel outreach.
• High-Value Prospecting & Pipeline Development - Identify and engage senior decision-makers, qualify opportunities, and build a strong pipeline for Account Managers and Work Experience teams.
• Team Leadership & Performance Management - Lead and mentor the Lead Generation Executive, ensuring high activity, quality output, and effective use of CRM and outreach tools.
• Collaboration & Stakeholder Engagement - Work closely with Marketing, Account Managers, and wider teams to ensure aligned messaging, seamless handovers, and successful follow-up of opportunities.
• Data Analysis & Reporting - Monitor market trends, maintain CRM data integrity, evaluate campaign performance, and produce regular pipeline reports to drive continuous improvement.

Requirements

• Qualifications & Professional Experience - Level 2+ qualification in a relevant field with strong experience in lead generation, business development, and proven success in generating high-quality B2B opportunities.
• Technical & CRM Expertise - Skilled in using LinkedIn Sales Navigator and CRM systems, with experience in reporting, data management, and tracking performance.
• Communication & Leadership Skills - Excellent communication, networking, and influencing abilities, with experience mentoring or supporting junior staff.
• Drive & Performance Focus - Highly self-motivated, proactive, and results-driven, with the ability to work independently, take ownership, and perform in a fast-paced environment.
• Professionalism & Flexibility - Commitment to safeguarding, continuous development, and organisational values, with flexibility to travel, work varied hours, and maintain health & safety standards.

Qualifications

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

Benefits

• Salary is between £30,915 and £38,000 per annum DOE and Qualifications
• 27 days annual leave plus Bank holidays
• People’s Pension
• Retail and Leisure Discounts
• excellent professional and personal development opportunities
• accessing college courses