Senior KOL Strategy and Engagement Manager

KOL Segmentation & Ecosystem Development

• Lead the ongoing evolution of PROCEPT's KOL ecosystem, including segmentation, tiering, capability mapping, and engagement planning across surgeon educators, presenters, influencers, publishers, APP advocates, executive/IDN champions, and other strategic stakeholders.
• Conduct ongoing gap analysis across geography, account maturity, customer type, and strategic growth priorities to guide KOL development investment and identify where new faculty are needed.
• Build repeatable processes for keeping segmentation current and commercially actionable — including criteria for when KOLs are ready for activation, and when they should be transitioned or exited.
• Partner with Field Marketing and commercial teams to ensure the KOL ecosystem reflects real-world field needs and evolving customer dynamics.

KOL Onboarding, Readiness & Activation Infrastructure Design

• Design and operationalize structured workflows for KOL onboarding, readiness assessment, and activation — defining clear criteria and processes for transitioning KOLs from development into active deployment.
• Create activation playbooks that enable consistent, high-quality KOL deployment across program types, geographies, and account segments.
• Develop scalable mechanisms to ensure faculty remain current on messaging, competitive positioning, and evolving commercial priorities including training touchpoints, content updates, and readiness checkpoints.
• Maintain a structured view of overall faculty capacity and availability to inform field planning and program scheduling.
• Expand activation models beyond procedural education to include practice optimization, patient pathway management, real-world evidence dissemination, and operational best practice sharing where appropriate.

P2P Program Infrastructure & Request Operations

• Build and manage the intake, prioritization, and routing processes for peer-to-peer engagement requests across the field organization — ensuring the right KOL is matched to the right program at the right time.
• Develop consistent operational frameworks for educational roundtables, peer-to-peer engagements, co-marketing opportunities, and virtual education pathways — which the Programs Manager then executes against.
• Own or co-own the systems and tools that support KOL management, engagement tracking, request workflows, and program utilization visibility across the commercial organization.
• Evaluate and make recommendations on longer-term platform and system needs — including Salesforce configuration, the Hub, and third-party KOL management solutions — in partnership with commercial operations.

Real-World Evidence, Messaging & Best Practice Infrastructure

• Partner cross-functionally to organize, activate, and scale real-world clinical, operational, and economic insights that support physician education, practice optimization, and utilization growth.
• Work with downstream marketing and the Programs Manager to ensure best practice content is current, field-ready, and consistently applied across peer-to-peer programs — without owning content production for individual programs.
• Develop distribution mechanisms for best practices that extend beyond traditional sales channels to support broader adoption across the customer base.
• Identify opportunities to systematize field learnings from program execution — working with the Programs Manager to capture and operationalize what is working.

Engagement Tracking, Compliance Coordination & ROI Visibility

• Build and evolve a scalable operating model for peer-to-peer engagement that ensures KOL resources are deployed effectively across educational, commercial, and strategic business priorities.
• Define data standards and CRM/system requirements for KOL engagement tracking — ensuring that program-level participation data captured by the Programs Manager flows into a consistent, reportable ecosystem view.
• Partner with analytics and commercial operations to develop attribution models and ROI tracking for peer-to-peer investments.
• Coordinate with internal operations on KOL onboarding workflows and contracting infrastructure; support FMV process design and compliance standards in partnership with legal and the Programs Manager.
• Identify trends and insights that can optimize educational investment decisions and scale what is working across the business.