Senior KOL Strategy and Engagement Manager

About the role

Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics.

The Senior KOL Strategy & Engagement Manager is responsible for building and evolving the commercial operating model that supports PROCEPT's peer-to-peer ecosystem. This role works across Field Marketing, Sales, Clinical, Commercial Marketing, and physician faculty to ensure we have the right KOLs, engagement models, capabilities, and infrastructure in place to drive adoption, utilization, and long-term customer success.

Responsibilities

• Lead the ongoing evolution of PROCEPT's KOL ecosystem, including segmentation, tiering, capability mapping, and engagement planning across surgeon educators, presenters, influencers, publishers, APP advocates, executive/IDN champions, and other strategic stakeholders.
• Conduct ongoing gap analysis across geography, account maturity, customer type, and strategic growth priorities to guide KOL development investment and identify where new faculty are needed.
• Design and operationalize structured workflows for KOL onboarding, readiness assessment, and activation — defining clear criteria and processes for transitioning KOLs from development into active deployment.
• Build and manage the intake, prioritization, and routing processes for peer-to-peer engagement requests across the field organization — ensuring the right KOL is matched to the right program at the right time.
• Partner cross-functionally to organize, activate, and scale real-world clinical, operational, and economic insights that support physician education, practice optimization, and utilization growth.
• Build and evolve a scalable operating model for peer-to-peer engagement that ensures KOL resources are deployed effectively across educational, commercial, and strategic business priorities.

Requirements

• Bachelor’s degree in business, life sciences, marketing, or a related field.
• 8-10+ years of experience in medical device, pharmaceutical, or life sciences commercial operations, marketing, or KOL/HCP engagement.
• Demonstrated experience building or managing KOL programs, peer-to-peer education infrastructure, or commercial education operations.
• Strong operational orientation with experience designing intake workflows, prioritization frameworks, and cross-functional coordination processes.
• Proven ability to work with CRM systems, KOL management tools, or commercial operations platforms (e.g., Salesforce, Veeva, or equivalent).

Qualifications

• Experience in surgical or capital equipment commercial environments.
• Familiarity with FMV compliance processes and HCP contracting workflows.
• Experience supporting real-world evidence collection or clinical data dissemination initiatives.
• Exposure to ROI attribution modeling or commercial analytics for educational or marketing programs.
• MBA or advanced degree.

Skills

• KOL ecosystem strategy, activation and management
• Commercial strategy and operating model development
• Cross-functional collaboration and field partnership
• Commercial analytics and ROI tracking
• Data-driven decision-making
• Project and program management
• Communication & stakeholder management
• Continuous improvement mindset