Senior Investment Writer
Allspring Global Investments · Milwaukee, WI · 3 wk ago
HybridMarketing$130k–$155k/yrFull-time
Responsibilities
- Lead the creation of high-quality thought leadership content, including articles, whitepapers, videos, podcast scripting and thematic series aligned to firm priorities.
- Translate complex market views, portfolio strategies, and macroeconomic themes into clear investment insights and differentiated narratives for client audiences.
- Develop content that supports key campaigns and strategic initiatives (e.g., ETFs, Direct Indexing, SMAs, tax-aware investing, retirement, and wealth solutions).
- Partner with investment teams, product specialists, and distribution to identify timely topics and define content objectives.
- Contribute to editorial planning, content pipelines, and integrated campaign development.
- Demonstrate deep knowledge of financial markets and fundamental investment vehicles.
- Incorporate field feedback and distribution insights into content to improve relevance and effectiveness.
- Ensure all content is accurate, compliant, and aligned with internal compliance standards and regulatory requirements.
- Contribute to SEO/AEO best practices to enhance discoverability and audience reach.
Qualifications
- Required Qualifications: 10+ years of experience in investment writing, financial journalism, or investment content strategy within asset management or financial services.
- Exceptional writing, editing, and storytelling skills with the ability to simplify complex topics without sacrificing accuracy.
- Experience in developing thought leadership for institutional, wealth, or intermediary audiences, and specifically demonstrated experience writing on subjects: U.S. ETFs and portfolio construction, Direct indexing / SMAs, Tax-aware investing and investment tax implications.
- Strong understanding of capital markets, investment strategies, and asset allocation.
- Strategic thinker with the ability to connect content to business outcomes and client needs.
- Highly collaborative, with experience working across investment, marketing, and distribution teams.
- Demonstrated use of artificial intelligence to drive innovation and productivity.
- Detail-oriented with a strong focus on quality, accuracy, and compliance.
- Strong knowledge of Microsoft Office (PowerPoint, Word, Excel).
- Preferred Qualifications: Experience supporting go-to-market campaigns or product launches, Familiarity with SEO, digital content optimization, and AI-assisted content workflows, Relevant certifications (e.g., CFA, CAIA, Series 7 license or progress toward designation), Experience in helping to support organizing activities in both physical and digital environments, Flexible, open-minded, proactive and cooperative personality, Structured work style, be confident working autonomously but like to be part of a team.