Senior Investment Marketing Specialist - Private Markets

About the role

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique. From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success. Our global marketing organization is a key partner in our distribution efforts, working across regions and channels to align our investment capabilities with evolving client needs. Within the marketing group, we are seeking a Senior Investment Marketing Specialist to support the development and execution of investment marketing for Franklin Templeton’s private markets capabilities. This role will help translate complex investment capabilities into clear, accurate and client-relevant content and will support the delivery of marketing materials, product launches and campaigns across regions and channels. You will work closely with investment marketing colleagues and partners across investment, product, distribution and marketing to keep priorities moving and ensure content is timely, consistent and ready for client use.

Responsibilities

• Support the Global Private Markets leadership in executing private markets marketing priorities aligned with business, investment and distribution objectives.
• Help develop and maintain private markets messaging, product content and supporting materials, applying established positioning and messaging frameworks consistently.
• Support the development and ongoing maintenance of thought leadership, digital communications, case studies, sales materials, presentations and other client-facing content.
• Coordinate updates and reviews across stakeholders to help ensure materials are accurate, approved, current and consistent with brand and investment messaging standards.
• Conduct basic client, competitor and market research to support positioning, content development and marketing recommendations.
• Support campaigns and launches by partnering with distribution and marketing colleagues to develop and coordinate client-relevant content and resources that support engagement throughout the buyer journey.
• Work closely with channel marketing colleagues to support content needs, share existing resources and help reduce unnecessary duplication.
• Coordinate meetings, inputs, timelines