Jobs · Marketing · California

Senior Internal Communications Specialist

Swinerton · Santa Clara, CA · 2 days ago
Marketing$85k–$95k/yrFull-time
The user wants me to reformat a job posting into clean, well-structured semantic HTML. Let me analyze the content and apply the rules. First, I need to identify the sections: - Compensation Range: $85,000 - $95,000 Annual Salary (this is Pay section) - Job Description Summary / Position Overview: This is "About the role" or similar - Responsibilities: Multiple sub-sections (Strategic Communications Planning, Cross Department Collaboration, Content Creation & Curation, Digital Platform Management, Regional Internal Communications Training & Development) - Minimum Skills And Experience Requirements: This is "Requirements" or "Qualifications" - Summary Of Benefits: This is "Benefits" - Anticipated Job Application Deadline: This is metadata, should be folded into a short

or dropped. The rule says "do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." So I'll include it as a paragraph. Rules: - Use

for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule) - Use
  • for any list of duties/requirements/benefits, and

    for prose. - Do NOT repeat the job title as a heading (the page already shows it) - Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it. - Preserve ALL substantive information; do NOT invent or summarize away detail. - Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. - Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. - Prefer a few substantive sections over many thin ones. - Output ONLY the HTML fragment — no /, no markdown code fences. Now, let's structure: 1. Pay section: The posting has "Compensation Range $85,000.00 - $95,000.00 Annual Salary". That's specific, so include a Pay section with a paragraph. 2. About the role: The "Job Description Summary Position Overview" is a prose description. I'll use

    About the role

    and then

    for the overview text. 3. Responsibilities: There are multiple sub-sections. I could either make each sub-section a separate

    or keep as one Responsibilities section with sub-lists. The rule says use

    for section headings like Responsibilities. The sub-sections are part of responsibilities. I think it's better to have one Responsibilities heading and then use subheadings? But the rule says only

    for section headings. It doesn't mention subheadings. I could use

    but the rule says use

    for section headings. However, the example headings include "Responsibilities" as a section. The sub-sections are detailed. I could make each sub-section a separate

    ? But they are all responsibilities. The rule: "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". So I should have a Responsibilities section. Within that, I can use
    • for duties. But the responsibilities are grouped into categories. I could create a list where each category is a list item with a strong label and then sub-list? Or I could use multiple
        with headings? Since we cannot use

        , maybe we can use within list items. Let's see: The responsibilities are: - Strategic Communications Planning: three bullet points. - Cross Department Collaboration: two bullet points. - Content Creation & Curation: four bullet points. - Digital Platform Management: four bullet points. - Regional Internal Communications Training & Development: one bullet point. I think the best is to have a Responsibilities section with an introductory paragraph (maybe the first paragraph "Job Description: Strategic Communications Planning ..."? Actually the text starts with "Job Description: Strategic Communications Planning Align internal communication efforts..." It seems like the responsibilities are listed with headings. I'll treat each category as a sub-section but since we can only use

        for main sections, I'll include them as part of the Responsibilities section using
          with nested lists? But the rule says use
          • for any list of duties/requirements/benefits. It doesn't forbid nested lists. I can do:

            Responsibilities

            • Strategic Communications Planning
              • Align internal communication efforts with overall business objectives and ensuring internal communications support various departmental needs and projects.
              • Monitor and measure communication effectiveness through the tracking of key performance indicators (KPIs) such as employee engagement surveys, feedback mechanisms, and communication analytics to evaluate the impact of internal communications efforts and make data-driven improvements.
              • Stay informed on industry trends, strategies, and platforms to continually enhance internal communications effectiveness and employee engagement.
            • ... etc.
            But that might be too nested. Alternatively, I could make each category a separate

            ? The rule says "use

            for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". It doesn't say we cannot have multiple

            for sub-sections. But the example list includes "Responsibilities" as a section heading. The sub-sections are not in the example. However, the posting has distinct categories. I think it's acceptable to have each category as an

            because they are distinct responsibility areas. But the rule says "Prefer a few substantive sections over many thin ones." So maybe keep as one Responsibilities section with a list of duties, each duty being a bullet point that includes the category. Let's see the content: The responsibilities are quite detailed. I'll create a Responsibilities section with a list where each top-level bullet is a category, and then sub-bullets for each point. That preserves structure. 4. Requirements: The "Minimum Skills And Experience Requirements" is a list of requirements. I'll use

            Requirements

            and a
              with each requirement as a list item. 5. Benefits: The "Summary Of Benefits" is a list of benefits. I'll use

              Benefits

              and a
                with each benefit as a list item. Note there are two categories: "This role is eligible for the following benefits:" and "Voluntary benefits include...". I'll include both as list items, maybe separate lists or one list with sub-items. I'll do two lists: one for core benefits, one for voluntary benefits, but under the same Benefits heading. 6. Application deadline: "Anticipated Job Application Deadline 11/20/2026" - this is metadata. I'll include a short paragraph at the end, maybe after benefits or before. The rule says fold minor metadata into a short

                or drop it. I'll include a paragraph at the end:

                Anticipated application deadline: 11/20/2026.

                Now, ensure no boilerplate. The posting doesn't have EEO or legal boilerplate. Good. Now, write the HTML fragment. Let's start:

                Pay

                Compensation range: $85,000.00 - $95,000.00 annual salary.

                About the role

                At Swinerton, the Communications team serves as the cornerstone of our cohesive communication efforts, seamlessly integrating internal and external communication functions to support both national and regional strategies. With a relentless focus on aligning messaging and initiatives with overarching organizational goals, our department drives engagement and fosters understanding among employees, stakeholders, and the public alike. From crafting compelling narratives that showcase our innovative projects to fostering a dynamic internal culture that empowers our teams, we leverage our expertise to amplify our brand presence and advance our mission. Whether collaborating with regional divisions to tailor communication strategies or leading national campaigns that resonate on a broader scale, we are committed to delivering impactful communication solutions that propel our firm forward in a rapidly evolving industry landscape. As a Senior Internal Communications Specialist, you are responsible for executing strategic communication plans that not only inform but inspire, ensuring that our employees are not just aware of our company's vision and objectives, but actively engaged in bringing them to fruition. You will assist with developing creative content for various channels to supporting employee engagement initiatives, while cultivating a culture of transparency, collaboration, and unity. In collaboration with the Internal Communications team, this role will work closely with internal partners/organizations, i.e., Talent and Culture, Organizational Change Management, The Swinerton Foundation and others, to implement national internal communications strategies.

                Responsibilities

                • Strategic Communications Planning
                  • Align internal communication efforts with overall business objectives and ensuring internal communications support various departmental needs and projects.
                  • Monitor and measure communication effectiveness through the tracking of key performance indicators (KPIs) such as employee engagement surveys, feedback mechanisms, and communication analytics to evaluate the impact of internal communications efforts and make data-driven improvements.
                  • Stay informed on industry trends, strategies, and platforms to continually enhance internal communications effectiveness and employee engagement.
                • Cross Department Collaboration
                  • Collaborate with departments, i.e., HR, Talent, organizational change management, operations, etc. to ensure consistency and alignment in internal messaging and communication initiatives.
                  • In collaboration with the Internal Communications team, execute programs to boost morale, recognition, and involvement among employees.
                • Content Creation & Curation
                  • Create and curate a wide range of communication materials, including communication plans, emails, intranet articles, fact sheets, case studies, presentations, talking points, FAQs, toolkits, and other content that informs and engages employees around company news, initiatives, policies, and events.
                  • Adapt content and messaging for diverse internal audiences, ensuring communications are relevant, engaging, and aligned with business objectives.
                  • Ensure internal messages are clear, consistent, and aligned with company goals; maintain consistency in messaging and branding.
                  • Act as a champion for the company’s brand, ensuring that internal communications reflect the company’s identity and core values.
                • Digital Platform Management
                  • Own and manage internal communication channels, including the company intranet and email communication platforms, to effectively support employee engagement, collaboration, and organizational objectives.
                  • Build, maintain, and enhance SharePoint-based internal communication systems; oversee company email programming and distribution.
                  • Manage timelines, content development, editorial calendars, and publication processes for internal digital platforms, including intranet news articles, announcements, and company-wide email communications.
                  • Curate and edit content to ensure relevance, accuracy, and alignment with writing style guide and organizational objectives and values.
                • Regional Internal Communications Training & Development

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