Senior Internal Communications Manager, People

What You’ll Do

• Serve as dedicated Internal Communications partner to the People Success team, owning communications strategy for People programs and company-wide rollouts with a business-first, product marketing orientation.
• Advise the CPO and senior People leaders on high-stakes moments, including org changes, policy shifts, leadership transitions, and other high-stakes announcements, crafting messaging that is clear, human, and builds trust.
• Own internal communications for the People Success Team itself, including monthly town halls, leadership communications, and other resources that build team awareness, alignment, and culture.
• Write and edit range of content, including CPO comms, town hall scripts, company announcements, and FAQs, translating People programming into clear value propositions for Coinbase leaders and employees.
• Build scalable communications infrastructure, including editorial calendars, playbooks, measurement frameworks, and rhythms that support a growing People organization.
• Cook up with broader Internal Communications team and cross-functional partners to ensure People messaging is well-timed and aligned with the company narrative.

Required Skills and Experience

• 10+ years in internal communications, strategic communications, change communications, or product marketing, with proven experience advising C-suite or VP-level leaders on complex, high-stakes messaging.
• Proven track record producing executive-level content that drove measurable engagement or adoption outcomes, with strong writing, editing, and narrative development skills.
• Executive presence and interpersonal effectiveness, with the confidence to push back, influence decisions, and build trust quickly with senior leaders.
• Demonstrated ability to manage a broad portfolio of concurrent initiatives across multiple senior stakeholders while maintaining a coordinated, clear communications strategy.
• Experience building scalable communications processes, systems, and measurement frameworks from scratch.