Senior Influencer Marketing Manager

Posted via SalaryGuide — the career platform built for marketers. Pomelo Care is hiring a fully remote Senior Manager, Influencer Marketing (New Ventures) to build its creator and partner ecosystem from the ground up. The role pays $130,000-$150,000 and owns creator strategy, campaign execution, customer acquisition costs, and ROI. Before applying, use SalaryGuide to see how this range compares with senior influencer and performance marketing roles. You can also review the company and role breakdown and tailor your resume to this exact job description. Every job shared through SalaryGuide comes from a real hiring team - no recruiter posts, third-party boards, duplicates, or stale reposts. Role SnapshotOriginal title: Senior Manager, Influencer Marketing (New Ventures)Company: Pomelo CareLocation: United States - fully remote within the USBase salary: $130,000-$150,000 per yearSeniority: Senior level with 5+ years of relevant experienceEmployment type: Full-time Company OverviewPomelo Care provides evidence-based maternity care and high-touch support during preconception, pregnancy, birth, and postpartum, as well as care for mothers and infants during the infant's first year. Its model combines round-the-clock virtual clinical care with in-person doula support and uses data science and machine learning to identify and manage health risks. About the RoleYou will build, scale, and manage Pomelo Care's creator and partner ecosystem to drive measurable patient growth. You will own channel strategy, creator sourcing, contract negotiations, campaign execution, performance reporting, CAC, and campaign ROI. ResponsibilitiesSource, onboard, and manage partnerships with creators, patient advocates, and medical experts.Develop new content concepts and a UGC-led creative testing roadmap using platform trends, performance data, and audience insights.Negotiate usage rights, licensing terms, and allow-listing permissions for paid social campaigns.Manage cross-functional workflows from concept through launch and build a repeatable, high-velocity system.Test creative formats, messaging, and landing-page integrations to improve conversion rates and reduce acquisition costs.Track channel performance and use insights to refine creator selection and creative strategy.Partner with Legal and Clinical Operations to ensure compliance with healthcare privacy laws and FTC/FDA guidelines. Qualifications5+ years of influencer, creator, or performance marketing experience focused on customer acquisition in DTC health, wellness, subscription, or regulated healthcare.Experience building creator programs that produce measurable reach, engagement, and business impact.Hands-on experience managing growth budgets with accountability for conversion rates, CAC, and ROI.Deep knowledge of TikTok, Instagram, and YouTube.Experience negotiating creator usage rights, ad licensing, and allow-listing.Ability to translate complex clinical topics into accessible, high-converting social video messaging.Experience using AI tools for creative briefs, scripts, copy iteration, and performance analysis. Compensation and BenefitsExpected base salary: $130,000-$150,000 per yearEquity grant participationComprehensive health, dental, and vision coverage for employees and their familiesHigh-deductible health plans with HSA optionsFlexible Spending Account401(k) programCompetitive vacation policy16 weeks of paid parental leaveFully remote work flexibility within the United States Actual compensation may vary based on relevant experience, skills, competencies, and certifications. Apply Through SalaryGuideOpen the full role on SalaryGuide to review its context, benchmark the $130,000-$150,000 salary range, and tailor your resume to the exact requirements before applying.