Senior Influencer Marketing Manager

About the Role

You will build, scale, and manage Pomelo Care's creator and partner ecosystem to drive measurable patient growth. You will own channel strategy, creator sourcing, contract negotiations, campaign execution, performance reporting, CAC, and campaign ROI.

Responsibilities

• Source, onboard, and manage partnerships with creators, patient advocates, and medical experts.
• Develop new content concepts and a UGC-led creative testing roadmap using platform trends, performance data, and audience insights.
• Negotiate usage rights, licensing terms, and allow-listing permissions for paid social campaigns.
• Manage cross-functional workflows from concept through launch and build a repeatable, high-velocity system.
• Test creative formats, messaging, and landing-page integrations to improve conversion rates and reduce acquisition costs.
• Track channel performance and use insights to refine creator selection and creative strategy.
• Partner with Legal and Clinical Operations to ensure compliance with healthcare privacy laws and FTC/FDA guidelines.

Qualifications

• 5+ years of influencer, creator, or performance marketing experience focused on customer acquisition in DTC health, wellness, subscription, or regulated healthcare.
• Experience building creator programs that produce measurable reach, engagement, and business impact.
• Hands-on experience managing growth budgets with accountability for conversion rates, CAC, and ROI.
• Deep knowledge of TikTok, Instagram, and YouTube.
• Experience negotiating creator usage rights, ad licensing, and allow-listing.
• Ability to translate complex clinical topics into accessible, high-converting social video messaging.
• Experience using AI tools for creative briefs, scripts, copy iteration, and performance analysis.

Compensation and Benefits

Expected base salary: $130,000-$150,000 per year

• Equity grant participation
• Comprehensive health, dental, and vision coverage for employees and their families
• High-deductible health plans with HSA options
• Flexible Spending Account
• 401(k) program
• Competitive vacation policy
• 16 weeks of paid parental leave
• Fully remote work flexibility within the United States