Senior GTM Programs Manager, Product Marketing

About The Role

Intapp is looking for a Senior GTM programs manager to own two of the most operationally critical functions in our product marketing org: the sales play portfolio and the PMM content ecosystem. This is a builder and operator role. You will own programs that directly affect how sellers go to market — managing full lifecycles, coordinating cross-functional execution, and measuring what actually matters. The person who thrives here is equally comfortable designing governance infrastructure and getting into field data to understand what's working.

Responsibilities

• Sales play portfolio
  • Own Intapp's sales play portfolio as a product, managing the full lifecycle from ideation to content refresh, with real user feedback, outcome measurement, and a continuous improvement engine.
  • Work cross-functionally with PMMs, sales leadership, and RevOps to identify GTM motions that need plays, define what each play needs to accomplish, and oversee the building of supporting assets — pitch decks, demo scripts, and templates that make sellers effective.
  • Own the launch: coordinate with enablement, field communications, and deployment so new plays land with adoption, not just awareness.
  • Measure what matters: play utilization, seller engagement, pipeline influence, and win-rate differentials between reps who use plays and those who don’t.
  • Run a structured feedback loop drawing on field input, call intelligence, and deal data to identify what’s resonating and what needs to change.
  • Actively manage portfolio health — retiring plays that have run their course, prioritizing updates based on product releases and data, and keeping the library clean, current, and credible to sellers.
• PMM content governance
  • Serve as the strategic architect of how PMM content gets built, governed, and maintained at scale.
  • Own the bill of materials — the authoritative inventory of what we produce, for whom, and to what standard — and use it to align content investment with GTM priorities.
  • Establish and enforce frameworks that govern how each asset type gets built, ensuring every battle card, sales play, and one-pager delivers a consistent, on-message experience.
  • Own the strategic refresh cycle for the Field Readiness portal — conducting annual audits, analyzing content usage and performance data, and driving updates so assets stay current and relevant.
• GTM readiness
  • Facilitate Intapp's PMM contributions to GTM readiness execution for quarterly releases and major launches.
  • Serve as the coordinating hub across product, marketing, sales, and enablement to ensure the field is prepared, aligned, and activated before day one.
  • Own the PMM readiness workstream end-to-end: define what "ready" looks like for each launch, build and manage timelines of content, messaging, and enablement deliverables, and track cross-functional dependencies.
  • Run readiness checkpoints to give leadership visibility ahead of a launch, surface risks early, and hold workstream owners accountable.
  • For major launches, ensure messaging is locked before assets are built, sellers have what they need for day-one conversations, and enablement drives adoption.

Requirements

• A track record of running cross-functional programs with multiple stakeholders and tight deadlines.
• Strong judgment about what sellers actually need — and the field empathy to back it up.
• Clear, direct communication: you write well and know how to make a complex update land simply.
• Demonstrated ability to build scalable, customer-centric processes that improve how cross-functional teams operate.
• Data-driven mindset with real data analysis skills.
• 5+ years of experience in business operations, sales enablement, product marketing, or GTM strategy in a B2B SaaS environment.
• Bachelor's degree required; MBA optional.

Benefits

• Expand Your Skills: Professional development opportunities, including reimbursement for training and continuing education.
• Enjoy Where You Work: Modern, open offices designed for creativity and collaboration, complimentary lunches, and fully stocked kitchens.
• Support What Matters Most: Comprehensive wellness and flexible time-off programs, family-formation benefits, paid volunteer time off, and donation matching for causes you care about.

At Intapp, you’ll be part of a growing public company with a modern work environment that prioritizes professional growth and well-being. You’ll collaborate in a positive, open atmosphere that fosters creativity, innovation, and teamwork.

Pay

Your actual base salary will be determined by factors such as relevant experience, geographic location, and internal equity. In addition to base salary, variable compensation and equity may also be included.

Location: Remote — Pacific and Mountain time zones are preferred; Hybrid or in-office in Palo Alto, CA also available.