Senior GTM Engineer – Web & AI

About

Hiya is dedicated to enhancing business communication through trusted calling experiences. Our products support branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities, aiming to strengthen relationships and improve business outcomes.

What You'll Do

• Translate positioning and campaign strategy into compelling, high-converting web experiences.

• Own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution.

• Develop hypotheses and testing roadmaps to improve website performance.

• Migrate from Webflow to a modern headless CMS like Contentful, Sanity, or Storyblok.

• Architect a scalable React/Next.js-based frontend and establish performance, accessibility, and technical SEO best practices.

• Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO, and localization workflows.

• Own international website expansion across 20+ markets, designing and scaling multi-language, multi-region architecture.

• Implement event tracking, data layers, and attribution frameworks using Google Analytics 4, Amplitude, and Google Tag Manager.

• Align web experimentation with paid, organic, lifecycle, and product initiatives.

• Ensure best-in-class mobile and desktop experiences, maintaining Core Web Vitals and performance benchmarks.

• Promote UX, messaging clarity, and accessibility best practices.

Experience & Performance Standards

• 5–8+ years in growth engineering, frontend engineering, or product-focused web development.

• Strong React/Next.js (or similar modern frontend framework) experience.

• Hands-on experience with web analytics tools (Google Analytics 4, Amplitude, etc.).

• Experience implementing A/B testing and experimentation frameworks.

• Strong understanding of technical SEO, GEO, and AEO and performance optimization.

• Experience integrating APIs and third-party systems into web platforms.

What We Are Looking For

• Experience in B2B SaaS or PLG environments.

• Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment).

• Experience integrating AI APIs (OpenAI, Anthropic, etc.).

• Multi-channel support solutions - chatbots, AI Voice Agents, etc.

• Experience building multi-language and international web properties.

How We Work

• We expect team members to take ownership, form opinions, and engage directly with hard problems.

• We work with a high degree of transparency and autonomy.

• Context is shared openly, and decisions are discussed, challenged, and then made.

• We commit to results once a call is made.

• We work through ambiguity, weigh tradeoffs, and take responsibility for results, while maintaining a high bar for quality and customer trust.

Our Interview Process

• Initial Screen: Confirm baseline alignment, role interest, relevant experience, and logistics.

• Hiring Manager (HM) Screen: Evaluate role fit, expectations, and execution readiness.

• Live Working Assignment: Complete a live, role-relevant assignment reflecting the kind of work you would do at Hiya.

• Assignment-Based Interview Loop: Interviewers explore how you think through the work, ask questions, respond to feedback, and adapt your approach.

• Future Hiya Value Interview: An independent conversation focusing on your long-term potential, judgment under ambiguity, and ability to create sustained value as scope and complexity increase.

Compensation & Ownership

• We offer equity compensation aligned with your impact and the company's growth.

• We provide an L&D budget to support your growth and real internal mobility.

How We Invest In You

• We celebrate diversity and unique viewpoints, believing they make our company stronger, more dynamic, and a great place to build a career.

Hiya Culture

• We are a people-centric company focused on helping each employee grow both personally and professionally.

• We create a culture of support and empowerment that challenges the status quo, resulting in an energized team passionate about their work.

Equal Opportunity Employer

We are committed to building an inclusive environment for all employees.