Senior Engineer, Website & GTM Systems

About the Role

AvePoint is looking for a technical, hands-on Senior Engineer to join Business Operations and serve as a lead developer within the GTM Engineering function. Approximately 30% of this role's time is dedicated to hands-on coding, scripting, integration development, and technical troubleshooting. The remaining 70% is dedicated to strategic technology planning, architecture ownership, and delivery execution across the GTM tech stack. This person will act as a trusted technical advisor to Marketing Operations & Technology leadership, translating business objectives into a prioritized technical roadmap while remaining close enough to the code and systems to build, debug, and validate solutions directly when needed. The role requires strong engineering judgment, hands-on technical depth, and the ability to move fluidly between strategic planning and direct execution across three mission-critical areas: website architecture, GTM infrastructure and data foundation.

Responsibilities

• Build, test, and maintain integrations, scripts, and automations across the GTM tech stack.
• Debug frontend tracking, tagging, and consent implementations directly in code and using browser developer tools.
• Contribute code and technical fixes for website infrastructure, CMS integrations, and API-driven workflows.
• Use AI-assisted development tools to accelerate troubleshooting, scripting, and integration development.
• Validate technical designs through direct implementation and prototyping before handoff or scale-up.
• Own GTM technical roadmap.
• Translate business objectives and innovation priorities into a multi-quarter technical roadmap across the tech stack and web platform.
• Maintain AvePoint’s GTM architecture and integration strategy that improves scalability, measurement, and governance.
• Maintain the health, performance, availability, and security of global web properties supporting the GTM stack across CDN, cloud, and application infrastructure.
• Partner with Engineering and DevOps to improve observability, deployment reliability, uptime, and performance optimization across marketing web platforms.
• Develop and maintain custom Craft CMS modules and plugins to extend content workflows, integrations, and site functionality beyond out-of-the-box capabilities.
• Oversee incident response processes and operational readiness for deployments, DNS, SSL/TLS, caching, CDN routing, and platform availability.
• Provide technical delivery guidance and draft technical requirements as senior technical contributor.
• Implement SCRUM practices to increase delivery speed and predictability.
• Own strategy and governance for marketing and GTM data platforms, pipelines, event collection, and identity alignment across systems, from first touch to lifecycle.
• Architect global consent logic and privacy orchestration, including cookie compliance platforms such as Osano, while protecting measurement and data integrity.

Requirements

• Proven experience as a senior technical contributor owning delivery outcomes, including roadmap planning, dependency management, risk mitigation, and stakeholder alignment.
• Strong operational execution with SCRUM-based delivery, sprint planning, and measurable throughput improvements.
• Comfortable operating as both a technical business partner able to direct technical strategy and personally execute hands-on engineering work.
• Familiarity with modern website infrastructure and cloud platforms such as Microsoft Azure, including CDN, networking, Kubernetes, DNS, and web application delivery concepts.
• Solid grounding in cloud architecture and web delivery (CDN, DNS, SSL/TLS, caching) plus event-driven, serverless, and API integration patterns.
• Proven track record designing and delivering large-scale web applications with a focus on reliability, performance, security, and cost efficiency.
• Languages: JavaScript, TypeScript, HTML, CSS, SQL, Python.
• GTM Applications and Platforms: Craft CMS, React, Astro, Node.js, REST APIs, CRM, Marketing Automation, GraphQL, Redis, Microsoft Azure, GitHub/GitLab, Osano, Google Tag Manager, GA4, Postman, Zapier/Make, Segment, BigQuery.
• Headless CMS and Modern Frontend Architecture Experience supporting