Senior Growth Marketing Specialist
As a leader in Medicare health insurance distribution, Spring Venture Group guides people through one of their most important life decisions — finding the right insurance coverage. We are on a mission to be the most trusted partner for our customers and our people, enabling empowered decisions along the journey to health and financial well-being.
About the role
We are looking for a data‑driven Senior Growth Marketing Specialist to own the testing, optimization, and user experience frameworks across our digital properties and landing pages. In the competitive Medicare brokerage space, every click counts. Your core mission will be to turn web traffic into qualified leads—balancing digital form completions, online quote requests, and inbound phone calls. You will design experiences that align with paid media intent, maintain SEO best practices, and set the stage for long‑term customer retention. Reporting to the Sr. Director, Engagement Marketing, you will build and scale an experimentation roadmap that drives down Cost Per Acquisition (CPA) and maximizes lead volume, especially during peak seasons like the Annual Enrollment Period (AEP). You will partner with paid media, SEO, UX design, and development teams to deploy high‑impact digital experiences.
Responsibilities
- Own the Experimentation Roadmap: lead end‑to‑end optimization strategy, from forming data‑backed hypotheses to prioritization, variant asset definition, and post‑test analysis.
- Ad‑to‑Page Alignment: partner with Paid Media to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements.
- SEO Harmony: ensure conversion‑focused landing pages maintain organic search best practices, protecting keyword rankings, metadata, and site structure.
- Execute A/B & Multivariate Testing: use enterprise testing suites (Optimizely, VWO) to design, configure, and execute split tests on web funnels, ensuring rigorous QA and statistical validity.
- WordPress Landing Page Management: navigate and make minor content, copy, or logic iterations on landing pages within WordPress using Breakdance Builder