Senior Growth Marketing Manager
XCaliber Health · Buffalo-Niagara Falls Area · 2 wk ago
MarketingFull-time
You’ll Own
- Plan, launch, and optimize Omni-channel campaigns (Google Ads, retargeting, LinkedIn where efficient)
- Manage our lead generation funnel — track MQLs, conversion metrics, and lead scoring signals
- Execute and iterate on ABM campaigns and targeted Series B outreach (in partnership with analyst)
- Partner with product marketing to align messaging and landing pages to key buyer segments
- Run A/B tests on ads, emails, and conversion flows to drive cost-efficient lead acquisition
- Build and manage dashboards to track ROI, CAC, and funnel progression
- Support promotion and registration for webinars, in-person micro-events, and macro conferences
- Collaborate with the Head of Marketing, PM, and Design to ship marketing assets that convert
Requirements
- 6-8 years of experience in growth, demand gen, or performance marketing
- Strong B2B SaaS or digital health background, ideally at Series A–C companies
- Hands-on with Google Ads, email platforms, LinkedIn (bonus: HubSpot, Clearbit, Apollo)
- Data-driven mindset with strong testing and attribution instincts
- Comfortable operating independently and iterating in a fast-paced, startup environment
- Familiar with or excited to learn about agentic AI, health tech infrastructure, and EHR data ops
- Experience building early-stage marketing infrastructure and attribution frameworks
- Familiarity with marketing to technical audiences (product, data, IT buyers)
- Prior exposure to ABM-style campaigns or outbound sequencing tools
Benefits
- A rare opportunity to help build a brand and category from the ground up
- Direct access to leadership, ownership of growth levers, and fast learning loops
- Mission-driven team committed to transforming healthcare using AI
- Flexible remote work and a high-trust, high-impact culture
Pay
$100K - $150K DOE
Schedule
Full-time