Senior Growth Marketing Manager

We need to output HTML fragment with sections: About the role? Actually we have job overview, responsibilities, requirements, benefits, core values maybe? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to decide which sections to include. The posting includes: Job Overview (maybe "About the role"), Primary Responsibilities, Requirements (with sub-sections), Benefits, Core Values (maybe "Our Core Values"), Marketing Team Manifesto maybe not needed? Additional Information includes EEO boilerplate which we should remove. Also "More About Vasion" link maybe not needed? It's not boilerplate but maybe we can include as a paragraph? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "More About Vasion Visit https://www.vasion.com" is not boilerplate but maybe it's okay to keep as a paragraph? It's not required but we can keep as part of description. However we need to preserve all substantive information. The link is substantive? It's just a URL. Might be considered minor metadata; we could fold into a short

  . The "Additional Information" includes EEO boilerplate which we should remove. So we will drop that. We need sections: About the role (Job Overview), Responsibilities (Primary Responsibilities), Requirements (maybe combine sub-sections), Benefits, Core Values (maybe as a section). Also maybe "Our Marketing Team Manifesto" could be considered part of About the role? It's substantive but not a standard heading. Could include as a separate section like "Team Manifesto". But instruction says prefer a few substantive sections over many thin ones. Could combine core values and manifesto into a "Company Culture" section? But we have specific headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We are not required to use only those; they are examples. We can use other headings if needed, but better to stick to those. So we can have About the role, Responsibilities, Requirements, Benefits, Core Values (maybe as "About the company" but not in list). However we could incorporate core values into About the role paragraph. But they are substantive; we could include a separate section "Core Values". The instruction didn't forbid other headings, just gave examples. So we can include Core Values as

  Core Values

  . Similarly maybe "Marketing Team Manifesto" could be omitted or merged. We need to use
  • for any list of duties/requirements/benefits. So for responsibilities we should list each bullet as
  • . For requirements we have sub-sections; we could list each bullet under each subheading? Could also just list all requirements as
  • . But we need to preserve structure? The instruction: Use
    • for any list of duties/requirements/benefits. So we can treat each bullet as list item. For subheadings within requirements, we could still have

      maybe? But only

      for section headings is mandated; we could use

      for subheadings? Not prohibited. But to keep simple, we could just list all requirements as

      under a single

      . However we might lose the grouping. But instruction says preserve ALL substantive information; grouping is not required but could be considered substantive. However we can keep subheadings as

      inside the Requirements section. That seems okay. Benefits: list each benefit as

      . We need to avoid filler like "competitive pay" is a benefit; we have that. We need to not include Pay or Schedule sections because not specified. Now craft HTML. Start with

      About the role

      then

      with job overview paragraph(s). The job overview includes: "This role sits at the center of Vasion’s next chapter of growth. The Senior Growth Marketing Manager will scale Vasion’s ABM strategy across our priority verticals, from campaign activation through pipeline generation, turning target account engagement into the revenue that fuels the company’s growth. This is a senior role for a marketer with hands-on ABM experience, strong data and analytical skills, and a track record of turning strategy into pipeline results, serving as a strategic partner to Sales and partnering closely with Product Marketing, Marketing Operations, Paid Media, and internal creative teams to keep investment aligned to shared goals." We can combine into one

      . Then

      Responsibilities

      then

      with each responsibility bullet. Responsibilities bullets from "Primary Responsibilities": there are four bullet groups each with multiple sentences. We need to break into list items. The bullet groups: - Campaign Activation & ABM Strategy - Lead ABM strategy and activation across priority verticals, partnering with Sales on account prioritization and targeting. - Build and run vertical-specific campaigns grounded in deep persona and segment knowledge. - Own the campaign calendar and brief process for assigned verticals, sequencing programs to meet pipeline needs throughout the year. - Stay ahead of shifts in ABM technology, targeting capabilities, and the broader digital marketing landscape, and apply what’s relevant to keep Vasion’s campaigns and tech stack current. - Data & Performance - Build campaign performance views and dashboards connecting activity to account engagement, pipeline, and revenue; use data and intent signals to continuously optimize. - Analyze business, pipeline, and paid media performance, including seasonality and vertical-specific trends, to shape where and when campaigns run. - Bring pipeline and performance trends into quarterly planning to guide where budget and campaigns shift next. - Cross-Functional Leadership - Partner with Sales, Product Marketing, Marketing Operations, and Paid Media to align investment with revenue priorities and track results. - Be the senior subject matter expert on ABM and account practices, mentoring teammates and shaping how the Growth Marketing team runs campaigns. - Communication & Executive Presence - Turn campaign data into insights and recommendations that give Marketing and Sales leadership visibility into what is influencing our pipeline. - Build and present strategic points of view and frameworks; comfortable presenting directly to senior leadership. We can make each of these as
      • . Could also keep sub-bullets but we can just list each sentence as separate
      • . That preserves all info. Then

        Requirements

        . We have sub-sections: Campaign Activation & ABM Experience, Data Fluency, Cross-Functional & Sales Leadership, Communication & Presentation. We'll include each as maybe

        then

        list. List items: Campaign Activation & ABM Experience: - 7+ years in B2B or SaaS demand generation or growth marketing, with hands-on ABM campaign activation, including audience segmentation, target account lists, personas, and ABM technologies. - A track record of running vertical marketing campaigns and writing campaign briefs, with direct experience on programmatic advertising platforms. Data Fluency: - Skilled at analyzing business, pipeline, and paid media performance metrics, including seasonality and vertical-specific trends. - A track record of using data and insights to improve campaign performance. Cross-Functional & Sales Leadership: - Demonstrated ability to work closely with Sales and turn Sales priorities into marketing action. - Sharp cross-functional instincts, with experience partnering across Product Marketing, Marketing Operations, Design, Content, and Sales to move projects forward. - Organized and detail-oriented; able to manage multiple campaigns simultaneously without dropped handoffs. Communication & Presentation: - Confident communicator and presenter, with the ability to build strategic POVs and frameworks and present to senior leadership. - A track record of researching, evaluating martech platforms, ABM tools or frameworks, or industry trends and turning that knowledge into recommendations the team can act on. Then

        Benefits

        then
        list each benefit: - Flexible work environment - Discretionary vacation bonus - Flexible paid time off - Paid parental leave - Competitive pay - A full suite of traditional benefits - Training/Advancement opportunities - 401k with company-match - Mental health wellness support - Financial wellness education - Company-contributed HSA - Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc. - Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch We need to keep the "etc." as part of the text. Then maybe

        Core Values

        then

        with the four core values descriptions. Could also list as

        . But we can do

        containing the descriptions. The core values section includes bullet-like descriptions but they are sentences. We'll put as

        maybe with line breaks? Better to use

        • for list. So we can list each core value as
        • with its description. Core values list: - Disruptive Visionaries — We think boldly and author missions that challenge the status quo. We don't follow the path; we help create it. - Relationship Builders — We treat people as people. We build strong, lasting relationships through empathy, compassion, and honest communication with teammates, customers, and partners alike. - Candor Seekers — We believe candid conversations are how great things get done. We care enough to challenge directly and create space for others to do the same. - Action Owners — We take ownership of wins, failures, and outcomes. No matter your role or tenure, you have the power and the responsibility to drive results. We could also include "Our Marketing Team Manifesto" but maybe not needed. It's substantive but could be considered extra. The instruction says preserve ALL substantive information. So we should include it. Could be a section "Marketing Team Manifesto". We'll add

          Marketing Team Manifesto

          then

          with the manifesto text. Manifesto text: "Profoundly analytical Marketing org obsessed with customer, brand, and revenue. We are innovative storytellers, strategic partners, passionate about excellence, champions of each other, and our work. We believe in conversations that advance us: bring intelligence, assume goodwill, and employ radical candor. And we’re real fun." We'll put as

          . Also "More About Vasion Visit https://www.vasion.com" could be a

          with link. We should not include the EEO boilerplate. Now construct HTML. We must output only HTML fragment, no markdown fences. Let's craft:

          About the role

          This role sits at the center of Vasion’s next chapter of growth. The Senior Growth Marketing Manager will scale Vasion’s ABM strategy across our priority verticals, from campaign activation through pipeline generation, turning target account engagement into the revenue that fuels the company’s growth. This is a senior role for a marketer with hands-on ABM experience, strong data and analytical skills, and a track record of turning strategy into pipeline results, serving as a strategic partner to Sales and partnering closely with Product Marketing, Marketing Operations, Paid Media, and internal creative teams to keep investment aligned to shared goals