Senior Growth Marketing Manager
SalaryGuide · United States · 1 mo ago
RemoteRemoteMarketing$99k–$125k/yrFull-time
Eagleview provides aerial imagery, property insights, and software designed to improve how people work. Its geospatial data and imagery library covers 94% of the US population, supporting customers across government, construction, insurance, and solar.
About the Role
This role owns growth initiatives for Eagleview's insurance customers, using lifecycle marketing, account-based marketing, and cross-functional partnerships to improve retention, product adoption, account expansion, and revenue growth.
Responsibilities
- Develop lifecycle marketing strategies that increase retention, product adoption, expansion, and upsell across Eagleview's insurance portfolio.
- Create targeted programs supporting customers from individual adjusters and field users through enterprise carrier deployments.
- Partner with Sales and Customer Success to accelerate renewals, cross-sell, and upsell opportunities within strategic accounts.
- Develop account-based growth programs that support enterprise sales and strengthen relationships with key insurance carriers.
- Increase customer adoption of new products, capabilities, and AI-powered solutions.
- Serve as the primary marketing partner to Insurance Business Unit leadership.
- Align marketing priorities, campaigns, and customer engagement plans with revenue objectives and strategic initiatives.
Qualifications
- 5+ years of growth marketing, customer marketing, lifecycle marketing, demand generation, or account-based marketing experience in B2B SaaS or technology.
- Proven success driving retention, expansion, upsell, and revenue growth within existing accounts.
- Experience supporting enterprise sales teams and complex, consultative buying cycles.
- Strong knowledge of account-based marketing and customer lifecycle management.
- Strong analytical skills and experience turning customer and business data into actionable marketing strategies.
- Ability to influence and collaborate with Sales, executives, Product, and Customer Success.
- Excellent written and verbal communication skills, with the ability to manage multiple strategic initiatives.
- Experience with insurance audiences, enterprise account expansion, relevant marketing technology, AI-powered marketing tools, or geospatial and property technology is preferred.
Pay
Base salary: $99,000-$125,000 per year